Virtual Beauty Closet
Erica MetzgerAn online beauty closet without the clutter. Expect real reviews, smart recs, the bob-life, tween-approved picks, and honest insights from a beauty editor with 20+ years of testing it all.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 5 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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virtualbeautycloset.substack.comLatest Issues
Beauty for a Low-Energy Month
Well, it’s March 8th, so this February edit is woefully late.
Last month I went into full cocoon mode. I discovered sourdough baking like it was the Pandemic again and started watching vintage seasons of Survivor, seeking comfort in kneadi...
The Last-Minute Mani
The time I accidentally became a hand model because my nails matched the accessory. More or less.
I’m not really a “nail” person, despite having a robust collection of polish, press-ons, and assorted DIY kits in my beauty closet. Don’t get...
January Makeup Edit: Brown Eye Liner
Some links may be affiliate links, which means I may earn a small commission if you choose to purchase. I only recommend products I genuinely use and love.
Brown eye makeup at its best: soft, smudgy brown and with enough definition for bot...
Time to Glow-Up
Hi, I’m Erica. I’m a longtime beauty editor, NYC-based mom, and short-hair enthusiast. I’m new to Substack, but this isn’t my first inbox rodeo—or Virtual Beauty Closet’s first home.
Cue Quickie Origin Story
For the last six-plus yea...
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Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Virtual Beauty Closet.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Since 2019, I’ve shared B2B beauty intel & resources with journalists and publicists. Here, you’ll find Virtual Beauty Closet, a home to midlife beauty finds, bob-life lessons, product reviews, and tween-approved picks from my own editor’s stash.
Frequently Asked Questions
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