The Behavior Playbook
JarrodUncover the secrets and playbooks behind leading brands using behavioral science and applied psychology to grow their business. Subscribe for regular insights, case studies, and actionable tactics for your product, ux, and marketing success.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 8 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||
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thebehaviorplaybook.substack.comLatest Issues
The Bottomless Pit of Reels: Why You Can't Stop Scrolling
"Just one more," you said, 20 minutes ago. Or was it 45?
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We've all been there. You opened Instagram or TikTok to quickly check a message or watch one video while your coffee brewed, and suddenly you're knee-deep in dancing dogs...
From Classrooms to Couch Sessions—The Revolution in Language Learning
Not too long ago, learning a new language meant signing up for evening classes, lugging around heavy textbooks, and enduring hours of conjugation drills in stuffy classrooms. The process was slow, expensive, and often intimidating. Today? A...
How to Buy a Birkin Bag: A Lesson in Scarcity and Luxury
Salesperson: “It’s $4000”
Customer: “I know”
Salesperson (with a smile): “And there’s a waiting list”
Customer (smiles): “I assumed”
Salesperson : “5 years”
Customer (shocked): “For a bag?”
Salesperson : “it’s not a bag. It’s a Birkin...
The Psychology Behind the Love Is Blind Phenomenon
If you asked me if I like shows such as Netflix’s "Love is Blind”, I will deny it till my dying breath. Yet while denying it, I may or may not pop my head out from behind my book to ask my wife “Who is that one?” only to dismiss it again sa...
When Coca Cola got rid of it's logo...and it worked
Coca-Cola has long been a master of marketing. From the iconic “I'd Like to Buy the World a Coke” ad in the 1970s to their classic holiday campaigns featuring jolly Santa Claus, Coke has always been about more than just selling a beverage—t...
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Authors
The writers behind this newsletter.
A little bit green tea, a little bit espresso - a self described amateur polymath. Being obsessively curious, I've spent more time than I probably should understanding the interplay between products and our behaviors
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