The Behavior Playbook
JarrodUncover the secrets and playbooks behind leading brands using behavioral science and applied psychology to grow their business. Subscribe for regular insights, case studies, and actionable tactics for your product, ux, and marketing success.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Subscribers | Read | thebehaviorplaybook.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How to Buy a Birkin Bag: A Lesson in Scarcity and Luxury
Salesperson: “It’s $4000”
The Psychology Behind the Love Is Blind Phenomenon
If you asked me if I like shows such as Netflix’s "Love is Blind”, I will deny it till my dying breath. Yet while denying it, I may or may not pop my head out from behind my book to ask my wife “Who is that one?” only to dismiss it again sa...
When Coca Cola got rid of it's logo...and it worked
Coca-Cola has long been a master of marketing. From the iconic “I'd Like to Buy the World a Coke” ad in the 1970s to their classic holiday campaigns featuring jolly Santa Claus, Coke has always been about more than just selling a beverage—t...
Nestlé takes the slow road to victory
Many business case studies explain how Western brands build value, but can these principles be applied across cultures? Let’s explore that question with a particularly unique cultural market: Japan. Why Japan? The country seems to have capt...
Authors
The writers behind this newsletter.
A little bit green tea, a little bit espresso - a self described amateur polymath. Being obsessively curious, I've spent more time than I probably should understanding the interplay between products and our behaviors
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