The Platform Project
Julie TrelstadA newsletter for writers and publishing people about how technology is transforming the book publishing industry with a 2026 focus on building an author platform in the age of AI.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 6 years ago | Last Issue | 12 days ago |
| Active | |||||
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julietrelstad.substack.comLatest Issues
Your Voice, Your Words, Your Data. Who Owns Them?
There’s a community of professionals who have been thinking about AI and creative ownership longer than most authors have.
They’re not writers. They’re voice artists.
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Who Gets to Own Your Writing in the Age of AI?
Here’s a question most authors haven’t thought to ask yet: when you upload your book to Amazon, what rights are you handing over?
Not the publishing rights. The data rights.
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Why Your Book Doesn't Need to Be a Big Book
There are thousands of books on sales. And yet Mike Lander, a former procurement director turned podcast host, asked me to explain why authors still need to write one. My answer surprised him a little. It surprised me too, as I heard myself...
The Machines Already Ate Your Books. Here’s What Comes Next.
There’s a phrase I keep coming back to: the models got good because of writers.
Not in spite of them. Not around them. Because the developers fed their systems books — millions of them, scraped without asking — and that’s what gave AI its...
The Author Platform Isn’t a Destination. It’s a Ladder.
Most authors I talk to have the same problem. They finished their book. They know they need to build a platform. And they have no idea where to start.
Part of that is because the advice they’re swimming in is built for someone else — a nov...
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Authors
The writers behind this newsletter.
Publishing advice from the frontier. The Platform Project covers the author platform, AI licensing, and strategies for building sustainable creative careers. Practical, opinionated, and written for writers who believe their work has value.
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