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The Platform Project

Julie Trelstad

A newsletter for writers and publishing people about how technology is transforming the book publishing industry with a 2026 focus on building an author platform in the age of AI.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues18Founded6 years agoLast Issuea month ago
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Latest Issues

A Reader You Can’t See

There’s a point in every conversation I have about AI and writing where the conversation splits. One half wants to talk about ethics: Should this stealing of intellectual property be happening? Who consented? What does this mean for my work...

a month ago
1

The Question Underneath "Which AI Tool Should I Use?"

I get asked this a few times a week. By authors. By small publishers. By people I meet at industry events who have heard I work on AI licensing and assume I have a tool recommendation in my back pocket.

I do not.

I was on Kathleen Kaiser...

a month ago

Most Authors Do Not Have a Writing Problem

A confession from thirty-six years of working with writers: the manuscript is rarely the issue.

I said this on Talking Book Publishing last month and Kathleen laughed, because she has seen the same pattern from her side of the desk. We wer...

a month ago
1

A Chatbot Reads More in an Hour Than You Will in a Year

I said this on a podcast last month and it has been rattling around in my head since.

Kathleen Kaiser and Adanna Moriarty had me on Talking Book Publishing to talk about AI and authorship. Somewhere in the middle of the conversation, I sai...

2 months ago
2

Your Voice, Your Words, Your Data. Who Owns Them?

There’s a community of professionals who have been thinking about AI and creative ownership longer than most authors have.

They’re not writers. They’re voice artists.

Thanks for reading The Platform Project! Subscribe for free to receive...

2 months ago
3

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  • Julie Trelstad

    Publishing advice from the frontier. The Platform Project covers the author platform, AI licensing, and strategies for building sustainable creative careers. Practical, opinionated, and written for writers who believe their work has value.

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