The Big Switch
A newsletter tracking the electric revolution of the auto industry.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 4 years ago | Last Issue | 3 years ago |
| Active | |||||
Read this Newsletter
thebigswitch.substack.comLatest Issues
Michigan: Catch up!
Welcome back to The Big Switch from Lafayette American.
Today, Toby Barlow has a wake up call for Michigan. But first…
Links from the vast internet:
California to Require Half of All Heavy Trucks Sold by 2035 to Be Electric...
Betting on the future 🔌
Welcome back to The Big Switch from Lafayette American.
This week, Ben Bator is anxious.
Live from the only working charger in a snowstorm.
In 2009, in the tenderloin of a real, full-on recession, Hyundai made a move. If customers coul...
Lighten Up
Welcome back to The Big Switch from Lafayette American.
Today, Toby Barlow has some thoughts about fun.
I recently judged a Chinese advertising show dedicated to auto. The vast majority was EV advertising. It was the full gamut of emotion...
Hey Michelin, u up?
Welcome back to The Big Switch from Lafayette American.
Today, Ben Bator is hungry, and has thoughts about tires:
Have you asked yourself why chefs care so much about a French tire manufacturer?
Or wondered why Michelin has the ultimat...
Public Chargers and Golden Arches
Welcome back to The Big Switch from Lafayette American!
In this edition:
-
Links from the vast expanse of the internet.
-
Toby Barlow on what charging providers should steal from the Catholic Church, AOL, and McDonald’s.
*...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Big Switch.
| Subscribers | Monthly Web Visits | Accepts Sponsors | |||
|---|---|---|---|---|---|
| Estimated Cost per Ad | |||||
Explore More
Authors
The writers behind this newsletter.
Frequently Asked Questions
How can I access the email archive for The Big Switch?
You can find recent issues that have been published by The Big Switch on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Big Switch have?
To see how many people subscribe to The Big Switch, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Big Switch?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Big Switch as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Big Switch?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Big Switch using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Big Switch?
Scroll up to where it says Related Newsletters to see other publications like The Big Switch. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Big Switch?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.