Undercurrent
Désirée BambynekStrategy looks clean on paper. Undercurrent is about what happens underneath.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 109 | Founded | 6 years ago | Last Issue | 3 months ago |
| Active | |||||
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debambynek.substack.comLatest Issues
Strategy is not enough
It took me four years of building my own consulting practice to realize that the way I was doing strategy had changed. It was no longer a tidy category with clean edges. It had expanded — into the commercial, the executional, the organizati...
Inside brands beyond control
One year ago, I first wrote about living brand systems. At the time, the approach was still taking shape. Since then, applying these ideas in real business contexts has sharpened my understanding of the role brand plays, both outside of and...
Best value > Best practice
Things change fast these days. It’s only been two months since my update about my plans for offering you, my paying subscribers, more behind-the-scenes goodies. But the new year already has me pivoting.
So what happened? A good dose of hon...
Welcome to 2026
Strength under strain: The personified river Danube at Fontana di Quattro Fiumi in Piazza Navone, Rome.
Happy new year.
Were you aware that we are officially in the second half of the decade? I just recently realized this, over a cornett...
When effort meets chance
One Year Performance 1980–1981, by Tehching Hsieh. This piece involved the artist installing a mechanical time clock—a device used by businesses to monitor the working hours of employees—in his studio and punching in a paper card every hour...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Undercurrent.
| Subscribers | Engagement | 61 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Strategist-at-large writing about brand, connection & growth — while taking a broad-lens perspective on modern business and culture.
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