Undercurrent
Désirée BambynekStrategy looks clean on paper. Undercurrent is about what happens underneath.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 111 | Founded | 6 years ago | Last Issue | 20 days ago |
| Active | |||||
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debambynek.substack.comLatest Issues
The standard you don’t outgrow
Legacy is a gift. It’s history, a promise made real again and again over time. But legacy is also pressure, and can feel constricting when it comes time to innovate and re-invent. We’ll explore both here.
I work in growth, which is a fancy...
When marketing leaves the room
There’s a version of marketing that’s become very good at its own metrics. Reach up. Engagement up. The campaign is everywhere. And somehow, none of it feels like enough anymore.
The KPIs are being hit. The insight is sharper than ever, th...
Strategy is not enough
It took me four years of building my own consulting practice to realize that the way I was doing strategy had changed. It was no longer a tidy category with clean edges. It had expanded — into the commercial, the executional, the organizati...
Inside brands beyond control
One year ago, I first wrote about living brand systems. At the time, the approach was still taking shape. Since then, applying these ideas in real business contexts has sharpened my understanding of the role brand plays, both outside of and...
Best value > Best practice
Things change fast these days. It’s only been two months since my update about my plans for offering you, my paying subscribers, more behind-the-scenes goodies. But the new year already has me pivoting.
So what happened? A good dose of hon...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Undercurrent.
| Subscribers | Engagement | 55 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Strategist-at-large writing about brand, connection & growth — while taking a broad-lens perspective on modern business and culture.
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