The Brain Itch
Désirée BambynekField notes on strategy, connection & the work that shapes meaningful impact.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 109 | Subscribers | Read | debambynek.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Strategy is not enough
It took me four years of building my own consulting practice to realize that the way I was doing strategy had changed. It was no longer a tidy category with clean edges. It had expanded — into the commercial, the executional, the organizati...
Inside brands beyond control
One year ago, I first wrote about living brand systems. At the time, the approach was still taking shape. Since then, applying these ideas in real business contexts has sharpened my understanding of the role brand plays, both outside of and...
Best value > Best practice
Things change fast these days. It’s only been two months since my update about my plans for offering you, my paying subscribers, more behind-the-scenes goodies. But the new year already has me pivoting.
Welcome to 2026
Strength under strain: The personified river Danube at Fontana di Quattro Fiumi in Piazza Navone, Rome.
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Authors
The writers behind this newsletter.
Strategist-at-large writing about brand, connection & growth — while taking a broad-lens perspective on modern business and culture.
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