The Branding BlackBook
A journal for the modern marketer, exploring how culture shapes brands, and how brands shape culture.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | 3 years ago | Last Issue | a month ago |
| Active | |||||
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thebrandingblackbook.comLatest Issues
How Yahoo turned a dormant brand into one people actually talk about (again)
We’ve been away for a bit. But we’re back, and properly making up for it. Consider this our welcome home gift, the exact playbook on how to wake up a dormant social feed.
We spoke to Kemma Kefalas, who heads up Yahoo’s Creative Lab, about...
Cardi B’s rollout looks better than Beyonce’s
Why Community-Focused Campaigns Will Always Be Better Than Luxury
Cardi B’s Grow-Good Beauty is three years of research, a Revolve Group partnership, and a lifetime of Dominican-inspired hair rituals, the same DIY recipes she was sharing w...
WTF Is Experimental Marketing
Your personal playbook to building a creative campaign
There’s a particular feeling you get when a brand gets it. Not the “we hired a diverse marketing agency” kind of getting it. But where you walk into a space and immediately know: this...
Cool sh*t we saw this week: Issue 13
In this week’s Blackbook Weekly, we’re looking at four campaigns and four very different approaches to showing up. Here’s what caught our eye.
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Cardi B, the kitchen beautician, has given us a product we don’t have t...
Got a marketing interview this week? Open me!
Every week, we track the campaigns that reveal how brands, creators and celebrities are choosing to show up right now, and here’s what caught our eye last week.
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SheaMoisture stages a press conference
SheaMoisture didn’t...
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A journal for the modern marketer, exploring how culture shapes brands, and how brands shape culture.
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