The Bulleit Group’s Substack
The Bulleit Group, Kyle ArteagaMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Subscribers | Read | thebulleitgroup.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
In a Machine-Native World, Not All Press Releases Are Equal
Press releases are no longer written primarily for journalists; they are written for machines. They directly influence how AI engines such as ChatGPT, Perplexity, Claude, and Gemini summarize your brand. That is the essence of AEO (AI Engin...
Create, Don’t Wait. A Guide for Founders Without Blueprints.
### There is no playbook. That’s the point.
The Startup Cheat Sheet: Collaborating with Investors for Strengthened Storytelling
For early-stage founders, securing funding is just the beginning. The true power of venture capital partnerships goes far beyond capital. Savvy founding teams strategically leverage their VC partners, choosing firms that not only believe in...
Speak up and stand out: the role of speaking in comms strategies
Public relations is traditionally associated with increasing visibility through media coverage. Participating in speaking engagements, however, is a critical pillar of a well-rounded strategy that can position your company’s key stakeholder...
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Insights from the frontlines of tech and storytelling. We unpack trends, share strategic comms tips, and help you craft narratives that resonate, in a world that’s moving fast.
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