The Business of Community: For Chiropractors
Kendall GraceA newsletter that teaches chiropractors how to implement marketing systems that work: combining the techniques that built successful practices 30 years ago with modern tools to build a loyal, referral-generating patient community.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | a year ago | Last Issue | 10 months ago |
| Active | |||||
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jointheboc.substack.comLatest Issues
Diagnosing Gaps In Chiropractic Marketing
Key Takeaways For Busy Chiropractors
(1) Your problem isn’t ‘bad ads’, it’s gaps in your marketing system.
(2) These are the core areas to check: acquisition, backend, and alignment with your philosophy.
(3) Invest in strategy: put m...
Better Patients Matter More Than More Patients
Key Takeaways For Busy Practitioners
(1) Modern marketing acquisition (ie, I can increase your bookings by X amount in X days!!) creates quantity, not quality.
(2) The highest quality patients come from referrals.
(3) Most chiropract...
Why Chiropractors Feel Like They're Struggling With Acquisition Marketing
Key Takeaways For Busy Chiropractors
(1) Most clinics think their acquisition is broken because their ads aren’t converting, but in most cases, the ads aren’t the real issue.
(2) Poor marketers + poor backend systems lead to the same...
You're Not Doing What You Say You're Doing
Key Takeaways For Busy Practitioners
(1) Many chiropractors say they value retention, but their systems are built for acquisition.
(2) When your marketing and your philosophy don’t line up, your practice feels harder than it should....
Why Practices 30 Years Ago Had Better Retention Than You
Key Takeaways For Busy Practitioners…
(1) Marketing retention isn’t complicated - it’s about showing you care between appointments.
(2) 30 years ago, every touchpoint was intentional and patients felt every communication.
(3) Automa...
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Authors
The writers behind this newsletter.
I’m a marketer raised by chiropractors, with a lifetime of seeing how strong patient relationships build thriving practices. My newsletter teaches chiros how to build smart marketing systems that grow loyal, referral-driven patient communities.
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