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Artwork for The Business of Experiences

The Business of Experiences

Katalina Mayorga, Nora Walsh

Deep dives on emerging trends in the experiential economy by industry experts and insiders.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues57SubscribersRead businessofexperience.substack.com

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#135
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

We Went to the Industry’s Largest Luxury Travel Conference

Our takeaways include-- a pivot to ultra-high-net-worth travelers, solo women 55+, medicalized wellness, and the brands rejecting growth altogether.

9 days ago
2
0
Paid

02.31.2026 Trends & Scoops Shaping Travel and Hospitality

An e-commerce fashion brand is now selling a $33K, two-night travel experience

14 days ago
1
0
Paid

02.12.2026 Moodboard

1. Yes, I’ve watched the Bad Bunny halftime show an unreasonable number of times. So naturally, I’m currently fixated on the Chancla necklace from Valencia-based brand Simuero. In an ideal world, I’d pair it with El Peina de Álvaro — equal ...

20 days ago
3
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2026 Predictions We’re Hearing From the Field

If you’re just joining us, this is Part III of our four-part 2026 predictions series—where we step out of our own analysis and bring in voices from across the industry to pressure-test what’s coming next.

2 months ago
6
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Authors

The writers behind this newsletter.

  • Katalina Mayorga

    Founder of @elcaminotravel @thecasavioleta. Curiosity is my antidote.

  • Nora Walsh

    I'm a New York City-based meditation teacher, mindfulness coach, and travel and wellness writer for the New York Times, Wall Street Journal, Travel + Leisure, among others.

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