
Read by influential folks in marketing, Femtech & purpose-driven brands. Deep hot takes on marketing and culture in the female ouroboros. Get commentary, trends & dot-connecting with edge.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 2 years ago | Last Issue | 5 months ago |
| Active | |||||

As the American experiment devolves into a exploding meth lab, a new group is rising from the scary stall in the girls bathroom: The Bad Girls.
Are we ready for them?
America is most comfortable with one outward a...
⇞ Victorian + post WW1 Spiritualism (1840s-early 1920s): First-wave feminism took shape and Victorian women tried to escape their corseted existence. Meanwhile, women mediums were making bank and spiritualist communities were cover operatio...
If you like this, please ❤️ or comment.
Image credit: Nick Anderson / Copyright 2025 Tribune Content Agency
Never has a bland logo redesign meant so much. Maybe because never have so many succubus (succubi?) stood to make so much off so l...
Perfectionism is the drug of choice, we’re told, for women. Regardless of how they got hooked1, many are life-long addicts.
This perfectionism really showed up in the last marketing era: the by-numbers, Instagram age of polished cut-copy-p...
It’s been a while. If you like this, please ❤️ or comment so the algo overlords know!
There was yet another woman-vs-woman Substack dust-up this week.1 ‘s Substack learning-loving & meaning-making2 became the #1 New Best Seller on the pla...
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The writers behind this newsletter.
Co-Founder of Wile, a wellness line for midlife women + perimenopause (acquired 2024). Natural & conscious brand OG. Truth teller, cynical woo woo + brand whisperer. Old mom. Some call me Weird Barbie.
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