The Buzz by Geoff Livingston
Geoff LivingstonGeoff Livingston's Substack, "The Buzz" is dedicated to embracing change, usually that brought on technology, including AI, innovation, and media trends. He is publishing his fourth business book Now Is Gone in 2026.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 231 | Subscribers | Read | buzzbylivingston.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Breaking Plates
There is a telling moment in almost every AI engagement I take on. The executive team has signed off on the initiative, the tools have been licensed, the kickoff presentation is done, and everyone is nodding. Then someone asks the question ...
Why I Almost Didn't Write this Book
My next business book Now Is Gone almost did not make it to the starting line. And even now that it’s available for presale, I am struggling to believe it’s actually happening.
Now Is Gone Available for Preorder Today
I’ve been dropping hints about this for a while, and today it’s official: Now Is Gone: Think Liquid to Navigate Neverending Change is available for preorder on Amazon (eBook only, print will become available in late May).
What a Graduating Marketer Sees That Most Practitioners Miss
I recently caught up with Jonathan Harris, president of AMA-GMU at George Mason University and about-to-be marketing grad, at a DC marketing tech talk on AI and the customer journey. What followed was a candid conversation worth sharing.
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