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The Chitthi by MOM

Mad Over Marketing

Epic marketing stories, brand insights, and some jokes, because why not.

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Substack
PricingOnly free issuesPublishesDaily
Issues10Founded4 months agoLast Issue2 months ago
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Latest Issues

📭 If it ain't broke...

Hey hi hello what’s your style vibe?

Yes, style vibe.

Well, most people don’t really have one.
But brands? They do. Or they try to.

It’s that little unspoken thing that makes you feel: is this xyz brand?

❌Not logo.
❌Not colour.
Ju...

2 months ago
2

📭 Culture cracking!

Hello hello hello beautiful people,

Let’s start with an annoying truth.

For anyone running a brand, every cultural moment comes with an unspoken pressure: to “use” the moment.

You know what I’m talking about.

Festival? Cricket match? Ol...

2 months ago
1

📭 Oops I made a billion dollars!

Hello hello hello!

Which of these is more ~you~?

👉🏻 Roll with things, ok to wing it
👉🏻 Make plans where you list out what plans need to be made

Any guesses where I sit? :P

Anyway if you’re the first type, this chitthi will be very...

3 months ago

📭 Breaking Down The Creativity Behind This Year's Superbowl Ads

Hello hello hello!

What’s a thing you know absolutely nothing about but still pay attention to?

For me, it’s American football
aka Super Bowl
aka the halftime show with a side of sports.

I don’t really know what a quarterback is or w...

3 months ago

📭 Marketing campaigns that worked SO well, they just became… life.

Hello hello hello

Let’s do a pop quiz:

➡️ Do you celebrate Valentine’s Day?
➡️ Eat breakfast because it’s the most important meal of the day?
➡️Use mouthwash every now and then?

Congratulations.
You’ve bought into ✨ marketing ✨

No...

3 months ago
7

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