Helping business leaders become better AI operators
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 101 | Founded | a year ago | Last Issue | 26 hours ago |
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Technology comes last. Fix these 5 things first.
You built something real.
The product works. Customers renew. Revenue crossed €20 million — maybe €200 million — years ago, and you got there without a consulting deck or a venture round.
You won on judgment, hustle, and a product people...
AI-first is API-first
What makes software worth buying in the agentic era?
On a client call last week, I heard myself making the same case I’ve been making since April: AI-first is API-first.
The obvious reading — pick the tools with the best AI — is exactly...
There are only 5 things people will pay a premium for
There is this concept in marketing that has intrigued me since my days as a marketing graduate student: brand equity.
It’s the financial approximation of how much a brand is worth.
To give an example, the world’s most valuable brand accor...
Reflections on Solopreneurship in 2026
7 years — that’s how long I’ve been operating as a solopreneur.
Est. 2019, when I trained my first transformer model for a mobile chatbot.
Last week, I entered employment for the first time in seven years.
For context: in the Netherla...
How to Build Your First AI Sales Engine
Hey all!
This week a short post to share the recording of a Substack Live I did last week with the great and from and .
The recording is a walkthrough of the sales engine I wrote about back in April:
Enjoy!
PS Interested in buildin...
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Authors
The writers behind this newsletter.
Helping business leaders become better AI operators. AI architect and CTO with 10+ years of experience designing, building and delivering AI solutions.
AI Operator & Maker \ud83d\udee0️ || Sharing optimistic view how to build smarter, work faster, and live better—with AI || Building in Public || Vibe-coder
WE ARE ALL BECOMING COMPANIES. I help you build yours. Built a company to +$75M and sold it. Built audience of +50,000 so far…Harvard economics nerd writing about the future of operating companies.
I help non-technical founders and creators build AI systems that grow revenue without growing workload. 20 years of enterprise engineering, now in plain English. I share just what works.
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