The CMO Brief
The CMO Brief, Jayme WashingtonThe top newsletter for Chief Marketing Officers with marketing trends, campaign strategy, brand growth insights, and executive leadership analysis.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 10 months ago | Last Issue | 8 days ago |
| Active | |||||
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thecmobrief.substack.comLatest Issues
What Is Host City Intelligence and Why CMOs Need It Before They Brief Their Agency
The Problem With How Most Brands Plan Global Event Activations
When a global sporting event comes to a city, most brands follow the same sequence. They assign a creative team, develop a concept, brief an experiential agency, and then as...
Before the World Arrives
This summer, an estimated 5 million visitors will move through host city corridors across the United States. They will eat, stay, spend, and engage with brands that are positioned to capture that moment.
This Substack is reader-supported....
How Qatar Airways Will Activate the World Cup 2026: A Global CMO Perspective from a FIFA Host City Director
Qatar Airways’ World Cup 2026 strategy reveals how Tier 1 sponsors use Boston and global markets to drive high-value brand activation and ROI.
Most brands misunderstand global events.
Qatar Airways, Kia, Coca-Cola, and Lego Are Not Sponsoring the World Cup. They Are Building Inside It.
Opening POV
The FIFA World Cup 2026 activation window is officially open.
And the market is already splitting into two camps.
Camp one is treating this like a sporting event.
Camp two is treating it like the single largest brand act...
I Came to Boston in 1998 and Never Left.
I did not plan to start writing about this today.
I planned to wait until the moment felt more significant. Until I had a credential in hand, a meeting on the books, or a headline I could point to and say: now. That is the reflex of someon...
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Authors
The writers behind this newsletter.
The CMO Brief by Jayme Washington. Strategic insights, data driven trends & leadership POVs for modern CMOs. Powered by The CMO Connect an exclusive network for Chief Marketing Officers.
Hi I’m Jayme, Global CMO & founder of The CMO Connect. I’ve worked with iconic brands like Apple, Home Depot, Dunkin’, and United Airlines just to name a few. Publisher of @TheCMOBrief President @WashTone Media.
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