The CMO Brief
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| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 93 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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Why I’m Going All In on The CMO Brief
As of October 27, 2026, I’m going all in on The CMO Brief.
Not because the world needs another marketing newsletter. I believe we need a better way to understand what’s changing and what those changes mean for the businesses we’re b...
McDonald's Spent Big on FIFA but Forgot About the Fans Inside the Stadium
After 32 years, McDonald’s is ending its FIFA World Cup sponsorship. When I heard the news, I went back to my World Cup observations, and one experience stood out immediately.
When I read the ADWEEK report, I wasn’t surprised. After what I...
McDonald’s Spent Big on FIFA but forgot the actual Fans Inside the Stadium
When I saw today’s breaking news from ADWEEK that McDonald’s was ending its 32-year FIFA World Cup sponsorship, I wasn’t surprised. In fact, after what I personally witnessed during the FIFA World Cup 2026, I would have been more surprised...
Rolex Owns the Clock. Cadillac Owns the Court.
The most valuable sponsorship real estate may not be the biggest activation. It may be the part of the experience the audience cannot avoid.
Rolex Owns the Clock. Cadillac Owns the Court.
Why Would a Fan Choose to Spend Time With Your Brand?
When the gates opened at Boston Stadium, the first decision many fans made was not to find their seats.
They turned toward merchandise, food, and gathered around screens. Some stood shoulder to shoulder watching another match on a phone, r...
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The writers behind this newsletter.
The CMO Brief by Jayme Washington. Strategic insights, data driven trends & leadership POVs for modern CMOs. Powered by The CMO Connect an exclusive network for Chief Marketing Officers.
**$450K by August 2027. ** This is one very public experiment. I'm giving myself 12 months to build $450K in income while figuring out what I want to do next. Can I do it? Come along with me.
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