The CMO Brief
The CMO Brief, Jayme WashingtonThe top newsletter for Chief Marketing Officers with strategies behind the world's most interesting brands, by speaking to the people who actually built them. Written by the award winning strategy team at https://jaymewashington.com
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 78 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
Read this Newsletter
thecmobrief.substack.comLatest Issues
The Brands That Captured the World Cup After the Final Whistle
The World Cup may be over, but the most important marketing story is only beginning. The brands, celebrities, and cultural properties that won were not necessarily the ones with the largest stadium signage. They were the ones that converted...
FIFA's Billion Dollar Final Whistle, Cannes Lion, Ralph Lauren, Burberry's Creator of the Year Award, and more.
The World Cup just closed the most commercially valuable stretch in sports marketing history and the real test isn’t the scoreline, it’s whether any of the brands that spent this summer borrowing its attention still matter in 30 days. This...
The Brand Clarity I Pulled From a $13 Trillion Dollar Room
This is Issue 1 of The Brand and Positioning Brief Series
A practical series to help founders, consultants, creators, advisors, executives, CMOs, and experienced operators stop creating around confusion and start fixing the brand founda...
65,000 FIFA Fans Had Access. Almost Nobody Showed Up.
For four to five weeks, a handful of us on the ground in Boston fought for one thing: a fan experience close to the stadium.
FIFA World Cup Fan Experience Archive
I have the email threads to prove it. Every week, I asked the same question...
The Boston Foxborough Corridor
Beyond the Scale Statistics
The scale of the 2026 FIFA World Cup is well documented. Five billion global viewers. More than 1.5 million international travelers expected in the United States. One billion dollars in projected economic act...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The CMO Brief.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
The CMO Brief by Jayme Washington. Strategic insights, data driven trends & leadership POVs for modern CMOs. Powered by The CMO Connect an exclusive network for Chief Marketing Officers.
Managed $776M+ in budgets across 40+ global activations. Global CMO & brand positioning advisor with 20+ years building brands for some of the world’s largest brands. Subscribe for CMO insight. Start with the free Brand & Positioning Brief.
Frequently Asked Questions
How can I access the email archive for The CMO Brief?
You can find recent issues that have been published by The CMO Brief on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The CMO Brief have?
To see how many people subscribe to The CMO Brief, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The CMO Brief?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The CMO Brief as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The CMO Brief?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The CMO Brief using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The CMO Brief?
Scroll up to where it says Related Newsletters to see other publications like The CMO Brief. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The CMO Brief?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.