The CMO Brief
The CMO Brief, Jayme WashingtonThe ONLY weekly briefing worth reading for executives responsible for brand, revenue, partnerships, sponsorships, and growth.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 90 | Founded | a year ago | Last Issue | 11 days ago |
| Active | |||||
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thecmobrief.substack.comLatest Issues
Rolex Owns the Clock. Cadillac Owns the Court.
The most valuable sponsorship real estate may not be the biggest activation. It may be the part of the experience the audience cannot avoid.
Rolex Owns the Clock. Cadillac Owns the Court.
Why Would a Fan Choose to Spend Time With Your Brand?
When the gates opened at Boston Stadium, the first decision many fans made was not to find their seats.
They turned toward merchandise, food, and gathered around screens. Some stood shoulder to shoulder watching another match on a phone, r...
What Coca-Cola, Unilever Degree, Dove Taught Me About the Strategy a $100 Million World Cup Sponsorship Cannot Buy
At the beginning of my work, the name I was working with was Unilever. As we moved closer to the games, I began seeing Rexona more frequently, which required me to stop and do my own homework. I had been working with the parent company’s na...
420,000 Fans Expected, What Coca-Cola, Anheuser-Busch and Degree Taught Me About Sponsorship Activations
The activation was planned for outdoors, but Boston’s rain forced us to move inside, where the smaller footprint meant that not every planned fan activity could come with us. I was at Boston College supporting Coca-Cola’s Trophy Tour as our...
Women Athletes Have Fought to Be Seen for More Than Their Bodies. What Is NOVIG Selling?
I was supposed to publish a completely different CMO Brief today.
Then I saw NOVIG’s new campaign with Sydney Sweeney.
The campaign has done exactly what provocative advertising is designed to do: millions of people looked, talked and sha...
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| Subscribers | Engagement | 78 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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The CMO Brief by Jayme Washington. Strategic insights, data driven trends & leadership POVs for modern CMOs. Powered by The CMO Connect an exclusive network for Chief Marketing Officers.
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