The CMO Brief
The CMO Brief, Jayme WashingtonThe ONLY weekly briefing worth reading for executives responsible for brand, revenue, partnerships, sponsorships, and growth.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 86 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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thecmobrief.substack.comLatest Issues
Women Athletes Have Fought to Be Seen for More Than Their Bodies. What Is NOVIG Selling?
I was supposed to publish a completely different CMO Brief today.
Then I saw NOVIG’s new campaign with Sydney Sweeney.
The campaign has done exactly what provocative advertising is designed to do: millions of people looked, talked and sha...
Louis Vuitton Won $1.5M. Nike Signed Teenagers. The U.S. Open Is Selling More Than Tennis.
OPENING POINT OF VIEW
I keep coming back to one question this week: What is the brand actually trying to turn the moment into? Attention is everywhere. Brands can buy sponsorship rights. Win a lawsuit. Sign an athlete. Build a 150,000...
The Honey Deuce: Grey Goose Pays to Sponsor the U.S. Open. Fans Pay $23 to Participate
The Honey Deuce started as a cocktail and became part of the experience. Grey Goose pays for the sponsorship. Fans pay $23 to participate in it. Here are the two strategic moves you can steal.
There’s a signal coming from Grey Goose and it...
I Thought Rexona’s World Cup Armpit Sponsorship Was a Typo. Then I Saw Dove at the U.S. Open.
I saw the activation plans before fans saw the execution. What sounded ridiculous on paper became one of the smartest examples of contextual sponsorship I saw during the tournament.
I thought it was a typo.
The U.S. Open Is Showing Us What Sponsorship Is Really For
I have been staring at the U.S. Open partner list longer than a normal person probably should.
American Express. Chase. Polo Ralph Lauren. Rolex. Grey Goose. IHG. Cadillac. IBM. Different companies, different industries, different customer...
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The CMO Brief by Jayme Washington. Strategic insights, data driven trends & leadership POVs for modern CMOs. Powered by The CMO Connect an exclusive network for Chief Marketing Officers.
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