The CMO Brief
The CMO Brief, Jayme WashingtonThe ONLY weekly briefing worth reading for executives responsible for brand, revenue, partnerships, sponsorships, and growth.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 84 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
thecmobrief.substack.comLatest Issues
The Honey Deuce: Grey Goose Pays to Sponsor the U.S. Open. Fans Pay $23 to Participate
The Honey Deuce started as a cocktail and became part of the experience. Grey Goose pays for the sponsorship. Fans pay $23 to participate in it. Here are the two strategic moves you can steal.
There’s a signal coming from Grey Goose and it...
I Thought Rexona’s World Cup Armpit Sponsorship Was a Typo. Then I Saw Dove at the U.S. Open.
I saw the activation plans before fans saw the execution. What sounded ridiculous on paper became one of the smartest examples of contextual sponsorship I saw during the tournament.
I thought it was a typo.
The U.S. Open Is Showing Us What Sponsorship Is Really For
I have been staring at the U.S. Open partner list longer than a normal person probably should.
American Express. Chase. Polo Ralph Lauren. Rolex. Grey Goose. IHG. Cadillac. IBM. Different companies, different industries, different customer...
Ride The Wave
Who This Is For
This playbook was written for leaders who refuse to let a paid-for audience cool off in 72 hours.
•CMOs, CROS, and Brand leaders accountable for pipeline that extends beyond the live moment
•Brand and content leaders...
Your Brand Does Not Need More Content
If your website, content, campaigns, AI prompts, sales materials, or team keep producing work that feels almost right but never quite sounds like you, the problem may not be the output.
The problem may be the brand underneath it.
The Bran...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The CMO Brief.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
The CMO Brief by Jayme Washington. Strategic insights, data driven trends & leadership POVs for modern CMOs. Powered by The CMO Connect an exclusive network for Chief Marketing Officers.
**$450K by August 2027. ** This is one very public experiment. I'm giving myself 12 months to build $450K in income while figuring out what I want to do next. Can I do it? Come along with me.
Frequently Asked Questions
How can I access the email archive for The CMO Brief?
You can find recent issues that have been published by The CMO Brief on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The CMO Brief have?
To see how many people subscribe to The CMO Brief, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The CMO Brief?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The CMO Brief as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The CMO Brief?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The CMO Brief using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The CMO Brief?
Scroll up to where it says Related Newsletters to see other publications like The CMO Brief. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The CMO Brief?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.