The CMO Brief
The CMO Brief, Jayme WashingtonThe top newsletter for Chief Marketing Officers with strategies behind the world's most interesting brands, by speaking to the people who actually built them. Written by the award winning strategy team at https://jaymewashington.com
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 66 | Founded | 10 months ago | Last Issue | 7 days ago |
| Active | |||||
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thecmobrief.substack.comLatest Issues
Staffing for the World Cup Surge
The Staffing Problem Most Operators Have Not Solved Yet
Every restaurant owner, bar manager, and hospitality operator in and around the corridor has thought about the 2026 FIFA World Cup. Most of them have thought about it in terms of re...
How I Landed the FIFA World Cup Role
People keep asking me how I got this role.
They assume it was a referral. A relationship from a previous event. Someone at FIFA who already knew my work.
It wasn’t any of those things.
It was LinkedIn.
A job posting. Like any other job...
The Three Revenue Windows CMOs Are Missing in the Boston World Cup Corridor
The Fundamental Planning Error
Most brands approaching the 2026 FIFA World Cup think about match days as single revenue events. They allocate budget to a location, design an experience, and measure results against the day as a whole.
T...
The Boston World Cup 2026 Business Readiness Guide
Read This Before You Read Anything Else
The matches begin on June 13, 2026. That date is not a marketing deadline. It is an operational deadline. And for every business operator in the Boston and Foxborough corridor, the window between now...
It Became Real at Boston Stadium: FIFA World Cup 2026 Update
Today felt surreal.
I just left Gillette Stadium.
Except… it is not Gillette Stadium anymore.
The signage is covered.
The branding has changed.
The stadium is now officially operating under FIFA control as “Boston Stadium.
And stand...
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Authors
The writers behind this newsletter.
The CMO Brief by Jayme Washington. Strategic insights, data driven trends & leadership POVs for modern CMOs. Powered by The CMO Connect an exclusive network for Chief Marketing Officers.
Hi I’m Jayme, Global CMO & founder of The CMO Connect. I’ve worked with iconic brands like Apple, Home Depot, Dunkin’, and United Airlines just to name a few. Publisher of @TheCMOBrief President @WashTone Media.
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