The CMO Journal, by Sairam Krishnan
Sairam KrishnanWeekly newsletter on how to be a better marketer. New essays every Monday. Written by a marketer on his third 0 to 1 journey.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 184 | Founded | 6 years ago | Last Issue | 6 days ago |
| Active | |||||
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thecmojournal.substack.comLatest Issues
4 hard questions on brand building for startups
Last week, I wrote about my Rapid-Fire Brand framework, an 18–24 month system for building your startup brand, and making your startup feel much bigger than it is.
As I shared it on Linkedin, the post received a few great questions on...
The Rapid-Fire Brand framework for startups
A few days ago, a senior HR leader in the Indian ecosystem was talking to me about marketing leadership and founder attitudes. The one point that came up repeatedly in our conversation was how we were still making the same mistakes that we...
A few thoughts on AI and startup marketing
AI and knowledge work
Last month, I was thinking about AI and our collective response to it as the white-collar class, and this is what I wrote on Linkedin:
There are only two rational responses to the AI revolution in knowledge wo...
The only 5 social media rules worth following in 2026
Okay, I’ll tell you this straight out, the "in 2026" in the title is just a hook. My career has been built on doing the basics right, and regular readers know that most of this newsletter is just me imploring you to do the same. This post i...
Why social media should be a core part of your marketing strategy
An idea in vogue in this AI-first world is that we should automate every marketing role we can. Content seems the easiest than can be completely automated and removed, but actually, the role even more vulnerable is social media.
One major...
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