The CMO Journal, by Sairam Krishnan
Sairam KrishnanWeekly newsletter on how to be a better marketer. New essays every Monday. Written by a marketer on his third 0 to 1 journey.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 176 | Subscribers | Read | thecmojournal.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Some advice for everyone worried about falling behind
Last week, I wrote a post on Twitter on how I found my career. It was prompted by one of those popular lore tweetbaits.
Why every startup’s marketing journey has three stages
Since I began writing this newsletter 5 years ago, one of the topics I have kept returning to is the setting up and running of an early stage marketing team. This is because, for some reason, that’s what I have found myself doing over and o...
Are there are only two strategies left in B2B marketing?
Last week, a friend called me and asked me a single question: What has changed in B2B marketing?
Behind the Scenes: How Atomicwork got community right
Even before we wrote a line of copy or a positioning statement for Atomicwork, my boss, co-founder and CEO Vijay Rayapati, gave me a clear directive, that we had to start our marketing with a community.
Authors
The writers behind this newsletter.
Reader, writer, and marketer. In that order.
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