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The CMO Journal, by Sairam Krishnan

Sairam Krishnan

Weekly newsletter on how to be a better marketer. New essays every Monday. Written by a marketer on his third 0 to 1 journey.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues159SubscribersRead thecmojournal.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

How we built Atomicwork's 'marketing MVP' and launched its GTM

Earlier this month, I wrote about my concept of the marketing MVP in the newsletter. I immediately got mails and messages from a couple of founders that they found it very useful. I also received some actionable feedback.

2 months ago
12
0

The return of the content marketer

A few months ago, there was a long discussion about content careers on this marketing community I’m part of. And almost everyone who started their careers in content had a good, strong say. It says something about the frustrations of conten...

2 months ago
7
0

Does your startup have its 'marketing MVP' ready?

This is a really important concept that I have written about a lot before. I first came up with it in 2020, and use it in my marketing approach even today. I’m bringing it back because it is now even more tried and tested, and is the best m...

3 months ago
5
0

8 questions to kickstart your startup's content marketing

Last week, I had updated and shared on LinkedIn one of my old hit essays, on how to become a better content writer in 5 minutes. It is a favourite of mine, and has everything in it for you to write the perfect blog post.

4 months ago
8
0

Authors

The writers behind this newsletter.

  • Sairam Krishnan

    Reader, writer, and marketer. In that order.

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