The CMO Journal, by Sairam Krishnan
Sairam KrishnanWeekly newsletter on how to be a better marketer. New essays every Monday. Written by a marketer on his third 0 to 1 journey.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 189 | Founded | 7 years ago | Last Issue | 12 days ago |
| Active | |||||
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thecmojournal.substack.comLatest Issues
Good marketing is only getting more expensive
Last week I was having a conversation with Lalit Mangal, founder and CEO of Airmeet, and we got talking about how the bar for marketing has risen in an AI-first world.
I told Lalit that I no longer count paying for the blue ticks on Instag...
How 6 years of writing this newsletter led to my first book
As long-time readers know, I started writing this newsletter during the pandemic. It was a way of taking stock, of my career until then, and what I had learned of marketing and startups.
It was also a way of keeping my writing going, and...
Announcing my new book: Super Cool Startup
Today, I get to share something with you that I have been waiting to do for more than 2 years. Even in the last edition, where I told you I was joining Blume Ventures, I talked about being able to tell you, at last, why I hadn’t been sendin...
Career update: I’m joining Blume Ventures
Yesterday, I announced on LinkedIn that after 4 years of leading marketing at Atomicwork, I’m transitioning away from my role and joining Blume Ventures as the VP of marketing and community.
It felt like time for a bit of reflection.
I st...
A few thoughts about branding and marketing
I have been thinking about the ideas in this essay for a while, and deliberately waited to write them down. The idea was that this would serve as a backgrounder of sorts for the last two essays, which were more practical and immediately usa...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Reader, writer, and marketer. In that order.
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