The CMO Whisperer
4,000+ interviews. Never once been called diplomatic. Welcome to The CMO Whisperer — where marketing gets asked the questions it's been dodging and the BS stays at the door.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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cmowhisperer.substack.comLatest Issues
If It's Not Driving Growth, It Doesn't Matter
There's a specific kind of AI conversation happening inside every marketing org right now, and it's the wrong one. Everyone's talking about how much time they're saving. Almost nobody's talking about whether any of it is actually driving gr...
Fix the Mix: How Johnnie-O's Dave Neville Built a Modern Marketing Ecosystem
There's a version of this story where a hundred-million-dollar apparel brand builds a marketing department, hires a bunch of smart people, and grows from there. That's not what happened at Johnnie-O. They hit over a hundred million in sales...
The Product Is Never the Product
Here's a stat that should make every HR leader and every CMO sit up a little straighter: hand a new employee a branded welcome kit on their first day and their sense of belonging to the company doubles. Hand it to them on day two, and it's...
Your Brand Is Talking to the Wrong Person
You're being hit with somewhere between eight and ten thousand ads a day. Not brand impressions. Ads. And the guy who used to run PepsiCo's behavioral science lab says most of them are talking to exactly the wrong person: the brand.
That's...
Your Website Is Your Front Desk
Your website is your front desk, whether you've thought about it that way or not. And how you treat the person standing at it — digitally or otherwise — is going to matter more than any AI model you bolt onto your stack this year.
That's t...
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Authors
The writers behind this newsletter.
The CMO Whisperer Podcast is where people leave the talking points behind. Hosted by Steve Olenski, each episode features candid conversations with CMOs, CEOs, founders, athletes, and business leaders on leadership, growth, and transformation.
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