The CMO Whisperer
4,000+ interviews. Never once been called diplomatic. Welcome to The CMO Whisperer — where marketing gets asked the questions it's been dodging and the BS stays at the door.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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cmowhisperer.substack.comLatest Issues
Marketing Didn't Lose Its Seat at the Table. It Never Fought for One.
Thirty years in marketing and Marie Bahl is still saying sorry. Sorry for the budget, sorry for metrics nobody upstairs bothers to learn, sorry for existing as anything more than a line item finance tolerates until things get tight. She's d...
The CMO Who Became the CRO (And Why That Might Be the Job Marketing Leaders Actually Want)
There's a question every CMO eventually asks themselves, usually around 11pm after a pipeline review that didn't go well: what actually happens to the leads after I hand them off? Andrea Eaton didn't just ask that question. She spent her ca...
The 92% Problem in Advertising Nobody Wants to Talk About
There's a stat in this conversation that stopped me cold: 92% fewer button clicks. Not 92% more efficient, not 92% "better." Ninety-two percent of the actual manual labor of running digital ad campaigns — gone. And the guy who told me that...
Stop Asking AI to Have an Idea
There's a live crowd, a food coma, and a CMO who just got told her introduction video wasn't going to save her from the first question. That's the setup. What follows is one of the more useful things I've heard a marketing leader say about...
500 Kids Are Waiting for a Mentor Because Nonprofits Aren't Supposed to Market
There are 500 kids on a waitlist right now for a mentor through Big Brothers Big Sisters Independence. Five hundred kids and their guardians who raised their hand and said yes to one-to-one mentorship, waiting on an organization that's over...
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Authors
The writers behind this newsletter.
The CMO Whisperer Podcast is where marketing leaders leave the talking points behind. Hosted by Steve Olenski, each episode features candid conversations with CMOs, CEOs, founders, and business leaders on leadership, growth, and transformation.
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