The CMO Whisperer
4,000+ interviews. Never once been called diplomatic. Welcome to The CMO Whisperer — where marketing gets asked the questions it's been dodging and the BS stays at the door.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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cmowhisperer.substack.comLatest Issues
They Shoot the Marketing Guy First
Somewhere right now, a CEO is staring at a revenue line that won't climb, and the fastest move on the table is swapping out the marketing leader. It buys a couple of quarters, it looks like action, and it lets everyone avoid the conversatio...
Marketing's Golden Age Is a Myth. Ask an Archaeologist.
Somewhere out there, a marketer is telling a younger colleague about the good old days, back when media was simple, the funnel made sense, and nobody had to think about a chatbot. Ruth Mortimer would politely tell that person it never happe...
Your Brand Can Be in Every AI Answer and Still Lose
Picture a big cable provider that shows up as an answer in AI search in every single market it serves. A perfect 100 percent. Now picture that seventy percent of the time it shows up, the answer is a negative one. That's not a win, that's a...
The Cup Holder Effect: Why Your Best Insight Is Never the Obvious One
Everybody's talking about scaling content right now. Almost nobody's talking about what happens when you scale the wrong thing, fast, with a whole lot of confidence. That's the conversation I had with Nicole Rex, and it's the one that's goi...
The Sea of Sameness Is Coming for Your Brand
There's a reckoning happening in advertising right now, and almost nobody's naming it correctly. Everyone's busy arguing about AI. Meanwhile the actual problem is quieter and a lot more dangerous: brands are producing more content than ever...
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Authors
The writers behind this newsletter.
The CMO Whisperer Podcast is where people leave the talking points behind. Hosted by Steve Olenski, each episode features candid conversations with CMOs, CEOs, founders, athletes, and business leaders on leadership, growth, and transformation.
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