The CMO Whisperer
4,000+ interviews. Never once been called diplomatic. Welcome to The CMO Whisperer — where marketing gets asked the questions it's been dodging and the BS stays at the door.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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cmowhisperer.substack.comLatest Issues
Your Brand Is Talking to the Wrong Person
You're being hit with somewhere between eight and ten thousand ads a day. Not brand impressions. Ads. And the guy who used to run PepsiCo's behavioral science lab says most of them are talking to exactly the wrong person: the brand.
That's...
Your Website Is Your Front Desk
Your website is your front desk, whether you've thought about it that way or not. And how you treat the person standing at it — digitally or otherwise — is going to matter more than any AI model you bolt onto your stack this year.
That's t...
The Human Skills AI Still Can't Touch
There's a conversation happening in every boardroom right now, and it's not really about AI. It's about what happens to the people once the AI is in the room. Two women who've spent their careers on opposite ends of the business-versus-craf...
The Marketing Lever Live Events Quietly Threw Away
Every seat at a Taylor Swift show is not the same seat. Every seat at a livestream is. That one fact breaks the entire in-person marketing playbook when you try to run it on a digital event, and almost nobody talks about it.
Why this co...
Marketing Didn't Lose Its Seat at the Table. It Never Fought for One.
Thirty years in marketing and Marie Bahl is still saying sorry. Sorry for the budget, sorry for metrics nobody upstairs bothers to learn, sorry for existing as anything more than a line item finance tolerates until things get tight. She's d...
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Authors
The writers behind this newsletter.
The CMO Whisperer Podcast is where marketing leaders leave the talking points behind. Hosted by Steve Olenski, each episode features candid conversations with CMOs, CEOs, founders, and business leaders on leadership, growth, and transformation.
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