The CMO Whisperer
4,000+ interviews. Never once been called diplomatic. Welcome to The CMO Whisperer — where marketing gets asked the questions it's been dodging and the BS stays at the door.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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cmowhisperer.substack.comLatest Issues
You Can't Buy Relevance
Fourteen million people watched a man in a Santa outfit miss a pan with an omelet.
December 2019. No media buy, no agency, no PowerPoint deck. Just a phone, a kitchen, a wife who asked what Gary Vaynerchuk would do, and a clip that the guy...
What If the Biggest Problem With Your Marketing Isn't Your Marketing?
Picture a big beverage company with smart people, a real budget, and a social team that's doing everything it was asked to do. Now picture every single post that team makes getting the kind of scrutiny you'd normally save for a Super Bowl s...
The CMO Who Sells Quantum Physics for a Living
Somebody has to explain quantum physics, cryptography, and a digital twin of the human heart to the rest of the world, and you'd assume that person would lean hard on the data. Chris Shaw does the opposite. He's convinced that emotion is wh...
They Shoot the Marketing Guy First
Somewhere right now, a CEO is staring at a revenue line that won't climb, and the fastest move on the table is swapping out the marketing leader. It buys a couple of quarters, it looks like action, and it lets everyone avoid the conversatio...
Marketing's Golden Age Is a Myth. Ask an Archaeologist.
Somewhere out there, a marketer is telling a younger colleague about the good old days, back when media was simple, the funnel made sense, and nobody had to think about a chatbot. Ruth Mortimer would politely tell that person it never happe...
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Authors
The writers behind this newsletter.
The CMO Whisperer Podcast is where people leave the talking points behind. Hosted by Steve Olenski, each episode features candid conversations with CMOs, CEOs, founders, athletes, and business leaders on leadership, growth, and transformation.
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