The Commercial Table
NiruA newsletter that curates and distills communication skills and tactics from leading sports and entertainment commercial teams to help your team accelerate revenue growth.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | a year ago | Last Issue | a year ago |
| Active | |||||
Read this Newsletter
nirusinghr.substack.comLatest Issues
The brand audit that turned a Moto2 video into a 700k viral hit.
Most content activations fail because teams jump straight to creative concepts without understanding what makes their partner authentically different...
Jake Dixon's Peaky Blinders paddock entrance pulled 700k Instagram views and transform...
We've Moved to beehiiv
New Newsletter
Hey everyone,
Quick update: The Commercial Table is moving from Substack to beehiiv starting next week.
Subscribe here
What's changing:
-
New platform, same insights on partnership orchestration.
-
You'll get em...
The one thing Snoop Dogg's fans never question
Today, we ask if MotoGP is losing its edge, uncover how a startup turned trust into a $5 billion opportunity, and challenge you to decide what really builds brand loyalty.
Quick Hits
MotoGP Going Mainstream? Instagram link — With Liber...
Inside the Minds of Commercial Teams in Sport & Entertainment: 2025 Sentiment Report
How commercial leaders in sport really feel about sponsorship, storytelling, and career clarity in 2025
I’m Niru, and each week I tackle reader questions about commercial strategy, partnerships, comms and growth in the sports and entertain...
A Peaky Blinders riff turned a Moto2 rider into the people’s champ.
Hey, it’s Niru.
In today’s issue:
-
Jake Dixon’s long-game brand strategy, and why it matters in MotoGP
-
The cultural spark that turned a walk-in video into a weekend talking point
-
6 ways every commercial team can steal from Ja...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Commercial Table.
| Subscribers | Monthly Web Visits | Accepts Sponsors | |||
|---|---|---|---|---|---|
| Estimated Cost per Ad | |||||
Explore More
Authors
The writers behind this newsletter.
Founder @ Orbit Echelon | Building a co-writing agency for sponsors and sport companies.
Frequently Asked Questions
How can I access the email archive for The Commercial Table?
You can find recent issues that have been published by The Commercial Table on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Commercial Table have?
To see how many people subscribe to The Commercial Table, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Commercial Table?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Commercial Table as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Commercial Table?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Commercial Table using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Commercial Table?
Scroll up to where it says Related Newsletters to see other publications like The Commercial Table. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Commercial Table?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.