The Commercial Table
NiruA newsletter that curates and distills communication skills and tactics from leading sports and entertainment commercial teams to help your team accelerate revenue growth.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | nirusinghr.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The brand audit that turned a Moto2 video into a 700k viral hit.
Most content activations fail because teams jump straight to creative concepts without understanding what makes their partner authentically different...
We've Moved to beehiiv
New Newsletter
The one thing Snoop Dogg's fans never question
Today, we ask if MotoGP is losing its edge, uncover how a startup turned trust into a $5 billion opportunity, and challenge you to decide what really builds brand loyalty.
Inside the Minds of Commercial Teams in Sport & Entertainment: 2025 Sentiment Report
How commercial leaders in sport really feel about sponsorship, storytelling, and career clarity in 2025
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Authors
The writers behind this newsletter.
Founder @ Orbit Echelon | Building a co-writing agency for sponsors and sport companies.
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