The Commercial Table
NiruGet Better At The Marketing Side Of Sport. I get to speak to the best practitioners in sports, and I share what I learn every week. The newsletter that skips the post-mortems and hands you the real practical parts of the work.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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nirusinghr.substack.comLatest Issues
How AO Racing and Pfaff Use Mascots as Brand Assets
Hi friends - Niru here!
Whether you’re in marketing, partnerships, sponsorship or anywhere on the commercial side of sport — finish this sentence for me: “I’ll know I’ve made it when ______. Reply here
And I’m betting it’s bigger...
Revolut only needs 1%
Hi friends - Niru here.
Here are the most useful newsletters from my archive for you to read
P.S. Don’t subscribe or give me feedback.
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The brand audit that turned a Moto2 video into a 700k viral hit.
Most content activations fail because teams jump straight to creative concepts without understanding what makes their partner authentically different...
Jake Dixon's Peaky Blinders paddock entrance pulled 700k Instagram views and transform...
We've Moved to beehiiv
New Newsletter
Hey everyone,
Quick update: The Commercial Table is moving from Substack to beehiiv starting next week.
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New platform, same insights on partnership orchestration.
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The one thing Snoop Dogg's fans never question
Today, we ask if MotoGP is losing its edge, uncover how a startup turned trust into a $5 billion opportunity, and challenge you to decide what really builds brand loyalty.
Quick Hits
MotoGP Going Mainstream? Instagram link — With Liber...
Audience Metrics
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| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder @ The Commercial Table - Your friendly neighbourhood sports marketing nerd
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