The Conceptual Leader
Rodrigo SperbAll matters of leadership with a bias on knowledge work and technology
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 157 | Subscribers | Read | conceptualleader.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Measure results, not activities
TL;DR (AI-powered): To align with Drucker’s “what gets measured gets managed” while avoiding Goodhart’s Law (“when a measure becomes a target, it ceases to be a good measure”), measure results, not activities, for instance by measuring lead...
Plan and execute with clarity: four risk profiles to tame chaos
TL;DR (AI-powered): Ditch the illusion of perfect predictions—use four simple risk profiles (Urgent, Fixed Date, Standard, Intangible) to focus on what you can control, set realistic expectations, and turn stakeholders from skeptics to fans...
Controlling the future: why Roadmaps should focus on action, not prediction
TL;DR (AI-powered): Instead of attempting to predict the future with (rigid) roadmaps, focus on controlling what’s possible within time constraints. Embrace adaptability, create focus (limit work in progress, sequence the work), and priorit...
Embracing obliquity: why product craft and intuition should trump metrics obsession
TL;DR (AI-powered): Focusing on product craft, deep customer connection, and intuition – rather than obsessing over metrics or AI-driven solutions – leads to better products. Trust adaptive, indirect strategies (obliquity) to delight custom...
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Authors
The writers behind this newsletter.
Lifelong curious and learner. Life is a journey and the only destiny that matter is after live - until there I will take my share and burden of commitment to live it responsibly and principally, according to the values I cherish and bowl to wholly.
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