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The Content Wrangler

Scott Abel
Hundreds of paid subscribers

Articles, interviews, event announcements, and other information to help content professionals stay up-to-date on industry trends, methods, standards, tools, and best practices. Paid and free subscriptions available.

Platform
Substack
PricingFreemiumPublishesDaily
Issues264Founded3 years agoLast Issue4 days ago
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thecontentwrangler.com
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Latest Issues

The Real Future of Technical Writing Isn’t Writing

The Future Belongs to Writers Who Understand Systems, Not Just Sentences

Everyone’s busy watching AI crank out paragraphs like a caffeinated intern with access to every Reddit thread ever written. A prompt goes in. A troubleshooting guide...

4 days ago
39
Paid

Oops, We Accidentally Undersold XML

Looking back, I think we accidentally undersold Extensible Markup Language (XML). We spent years celebrating 🎉 its publishing capabilities while paying far less attention to the larger problem its creators were trying to solve: interoperab...

5 days ago
61
2

The Era of Invisible Content

Guest post by Swaha Bhattacharya

For most of the internet’s history, humans directly interacted with content. We searched, clicked, read, compared, interpreted, and decided what to trust. Websites competed for our attention. Search engines...

6 days ago
56

When AI Reads the Docs: What SimpliSafe’s Update Instructions Reveal About AI-Readiness

The instructions make sense to humans because we fill in missing context automatically; unlike AI systems that cannot, so they guess

I recently reviewed a support topic published by SimpliSafe that attempts to explain how customers can upd...

6 days ago
44
Paid

Retrieval Contamination: When AI Starts Cross-Wiring The Instructions

What happens when your documentation quietly teaches AI the wrong thing

A customer asks how to reset a router. An AI confidently explains how to factory-reset a dishwasher.

7 days ago
57
Paid

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  • Scott Abel

    Scott Abel is a Content Strategy Evangelist at Heretto, CEO of The Content Wrangler, and an expert in technical communication management. He hosts webinars, writes for industry pubs, authors books, mentors students, and speaks at events globally.

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