Reletter
Artwork for The Content Wrangler

The Content Wrangler

Scott Abel
Hundreds of paid subscribers

Articles, interviews, event announcements, and other information to help content professionals stay up-to-date on industry trends, methods, standards, tools, and best practices. Paid and free subscriptions available.

Platform
Substack
PricingFreemiumPublishesDaily
Issues336Founded4 years agoLast Issue28 hours ago
Active

Read this Newsletter

thecontentwrangler.com
Artwork for The Content Wrangler

Latest Issues

A New Podcast Puts Content At The Center Of The Enterprise AI Conversation

Content Powers AI, a new podcast from Content Science, is live. I've been waiting for it since Colleen Jones, president of Content Science and author of The Content Advantage, told me it was coming during one of our conversations. Jones hos...

28 hours ago
61

What If Every AI Model Came With A Nutrition Label?

Jurgen Gravestein, who writes the newsletter Teaching Computers How to Talk, recently covered a research project that borrows an idea from food packaging: give people a standardized way to compare AI models before choosing one.

What the...

9 days ago
71

What Is Interoperability?

The ability of independent systems to exchange information and use it as intended, without custom conversion between them

Interoperability (noun)

11 days ago
74
Paid

Can AI Learn To Say ‘I Don’t Know’ When Documentation Doesn't Have The Answer?

Researchers are working to teach AI when to ask for more information and when to admit it doesn't know

I’ve been researching what happens when AI systems retrieve technical documentation and use it to answer customer questions. Much of tha...

14 days ago
65
Paid

The Standard That Connects AI To Your Content Now Forgets On Purpose

A major revision to the Model Context Protocol changes how AI apps exchange context with content and tools they connect to, and what tech docs teams need to explain

On July 28, 2026, the maintainers of the Model Context Protocol (MCP) rele...

15 days ago
57
Paid

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Content Wrangler.

SubscribersEngagement86Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where The Content Wrangler ranks on Google, and how much search traffic it brings in.

Ranked Keywords545Monthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#234
#183

Authors

The writers behind this newsletter.

  • Scott Abel

    Scott Abel is a Content Strategy Evangelist at Heretto, CEO of The Content Wrangler, and an expert in technical communication management. He hosts webinars, writes for industry pubs, authors books, mentors students, and speaks at events globally.

  • Frequently Asked Questions

    How can I access the email archive for The Content Wrangler?

    You can find recent issues that have been published by The Content Wrangler on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Content Wrangler have?

    To see how many people subscribe to The Content Wrangler, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Content Wrangler?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Content Wrangler as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Content Wrangler?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Content Wrangler using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Content Wrangler?

    Scroll up to where it says Related Newsletters to see other publications like The Content Wrangler. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Content Wrangler?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.