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During the 2025 The LavaCon Content Strategy Conference the folks at Heretto gave away some cool merch (hats, t-shirts, and sweatshirts ). I’m pictured here with the “content” t-shirt 👕 — but in retrospect, I should have grabbed a sweatshi...
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The writers behind this newsletter.
Scott Abel is a Content Strategy Evangelist at Heretto, CEO of The Content Wrangler, and an expert in technical communication management. He hosts webinars, writes for industry pubs, authors books, mentors students, and speaks at events globally.
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