Reletter
Artwork for The Context

Get weekly grounded perspectives on the latest in crypto, Web3 and DeFi.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues250Founded4 years agoLast Issue6 days ago
Active

Read this Newsletter

thecontextbyyap.substack.com
Artwork for The Context

Latest Issues

Am I ReplA(I)ceable? 🤖

It’s not that you’re worthless in the job market. You might just be “lower-value human capital.” At least, that’s what Standard Charter CEO Bill Winters had to say after announcing an anticipated 7,000 back-office jobs will be cut by 2030....

6 days ago
1

Who Gets to Set the Rules Now?🏛️

AI is scaling into infrastructure, crypto is entering regulatory definition, and institutions are drawing new boundaries around risk, compliance, and access. The focus has shifted to governance, and the question is who defines how these sys...

13 days ago
1

From Launches to Lawsuits ⚖️

The cycle has become more visible than ever. Product launches now trigger immediate market interpretation, institutional gatherings signal where adoption is heading next, and disputes between major players unfold in full view of the industr...

20 days ago

Myth Cyber Attacks weren’t here

The real question has moved from whether new technology can create fragility to whether the people around it can move quickly enough, coordinate clearly enough, and lead decisively enough when the pressure hits. Anthropic, Apple, and Aave e...

a month ago
1

Deal and Dash

The story we tell about how emerging technology found its place in 2026 should not forget a very major detail. Any technology that’s won a seat at important tables couldn’t have happened without people choosing to have hard conversations ab...

a month ago
2

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Context.

SubscribersEngagement66Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Chart Rankings

How this newsletter ranks in the official Substack charts.

#233
Substack
/Crypto(Free)

Authors

The writers behind this newsletter.

  • The Context by YAP

    The Context is a newsletter by YAP Global covering the key trends and stories shaping Crypto, DeFi, and Web3. We simplify complex trends into relatable stories that keep you informed.

  • Frequently Asked Questions

    How can I access the email archive for The Context?

    You can find recent issues that have been published by The Context on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Context have?

    To see how many people subscribe to The Context, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Context?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Context as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Context?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Context using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Context?

    Scroll up to where it says Related Newsletters to see other publications like The Context. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Context?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.