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Get weekly grounded perspectives on the latest in crypto, Web3 and DeFi.

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Substack
PricingOnly free issuesPublishesWeekly
Issues268Founded5 years agoLast Issue3 days ago
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Latest Issues

No Slowdown, Just Markdowns 🏷️

Despite Dario Amodei’s calls for a slowdown in development, Anthropic and OpenAI are still trying to get the edge on one another. The two firms both released low-cost models this week, selling the virtues of efficiency and low-cost business...

3 days ago
1
1

Trust, Safety & IPOs All Around

This week, Anthropic reportedly moved another step towards an IPO this week, while Sam Altman ruled out an OpenAI listing in 2026, calling it an “ill-advised moment” given the safety concerns facing the industry. As AI labs approach the pub...

10 days ago

AI’s #1 Use Case: Apocalypse or Algebra?

This week, Anthropic researcher Jacob Coxon quit his job, becoming yet another former AI researcher to broadcast his exit interview across the world. He claimed that leading AI firms are “gambling with our lives”, setting the odds at over 1...

16 days ago
1

Tokenised Stocks for LSE-veryone

We said it last week: it’s very much a good time to be a tokenised asset.

In the news this week, we’ve seen the LSE announce it will launch tokenised versions of the top 100 UK-listed stocks with Payward (Kraken) in H1 2027. We’ve also see...

24 days ago
1

It’s a Hot Token Summer 🔥

Tokenisation is very much the watchword right now. This week, as the market continues to bounce back, we have seen high-profile launches of new tokenised products from the likes of Franklin Templeton and Revolut. Both firms have signalled p...

a month ago

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  • The Context by YAP

    The Context is a newsletter by YAP Global covering the key trends and stories shaping Crypto, DeFi, and Web3. We simplify complex trends into relatable stories that keep you informed.

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