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The Couture

Fashion, culture, and the pursuit of beauty.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues18Founded9 months agoLast Issue7 days ago
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Latest Issues

Chanel Spring/Summer 2027: Matthieu Blazy Expands the Chanel Wardrobe

A closer look at how Matthieu Blazy is reshaping Chanel’s iconic wardrobe.

When Matthieu Blazy presented his first collection for Chanel, the question was how he might reinterpret one of fashion’s most recognisable wardrobes without dimini...

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A Love Letter to Jeans

The most understated item in clothing may also be the one with the longest memory, a garment so familiar that it has become almost invisible despite having passed through some of the most significant transformations in modern dress.

Before...

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Being Mysterious Is Cool

The strange appeal of keeping a life out of sight

There is a particular kind of person becoming increasingly difficult to find. Their name may appear in the right places, and there may be photographs of them somewhere, but their life has n...

17 days ago
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The End of the Fashion Model

How artificial intelligence is rewriting the economics of fashion

Artificial intelligence is no longer simply changing how fashion images are produced. It is beginning to change who, or what, produces them. AI-generated fashion models have...

a month ago
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The Celebrity Substack Is a Sign That Substack Has Already Peaked

Substack’s original appeal was rooted in a particular inversion of the traditional media hierarchy: it allowed cultural authority to be accumulated rather than inherited. Writers did not need an established institution, publisher or large f...

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    Fashion, culture, and the pursuit of beauty.

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