The CPG Lab
The CPG LabMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Subscribers | Read | thecpglab.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
I Analyzed 35 D2C Brands. These 5 Metrics Predict Who Actually Wins
Every D2C founder talks about growth, but far fewer talk about which numbers actually drive it.
India’s $500 Billion Blindspot: 10 Everyday Sectors Still Waiting for a Brand.
> `India doesn’t need new categories. It needs branded habits.`
Inside Quest Nutrition’s $1B Exit: What Founders Should Learn
A breakdown of how a protein bar brand scaled sustainably by aligning product, economics, and process.
The Economics every founder should see
### The macro: India’s quiet protein correction
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Authors
The writers behind this newsletter.
Tracking how consumer habits, markets, and margins turn into modern brands
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