Artwork for The Business Engineer

The Business Engineer | FourWeekMBA

FourWeekMBA, Gennaro Cuofano

At the intersection of business model strategy, technology, and business development, The Business Engineer is the only official newsletter of, the leading blog about business model strategy and business engineering.


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Latest Issues

Recent posts by this newsletter. Browse the email archive.

tech business models

A year back, I would have said, "You just launched a website, and you call your company a tech company."

23 days ago

marketing vs. sales

If you have ever worked in software, you might know what CRM software is.

25 days ago

Spotify's Flywheel!

By 2023, for the first time in its history, ​Spotify has surpassed 600 million subscribers.​

a month ago

context-based market entries

​Business strategy is a choice of direction to grow a company's value in the marketplace.

a month ago


The writers behind this newsletter.

  • FourWeekMBA

    A Leading Source Of Insights On Business Model Strategy.

  • Gennaro Cuofano

    Founder of FourWeekMBA and creator of The Business Engineer

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