At the intersection of business strategy, technology, and non-linear analysis, The Business Engineer is the fruit of ten years of research into the business tech world by Gennaro Cuofano, creator of the leading business model strategy blog FourWeekMBA.
Platform | ![]() | Pricing | Freemium | Publishes | Daily |
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Issues | 211 | Subscribers | Read | businessengineer.ai |
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Back in 1995, as the commercial internet was still embryonic, Bill Gates sent a confidential note internally at Microsoft called The Internet Tidal Wave.
Business strategy is a choice of direction to grow a company's value in the marketplace. At the same time, it might seem all about techniques, objectivity, and being bound to the real world.
In any endeavor, you must ask, “What’s the underlying structure?”
We’re going through a fundamental shift, and we’re just at the beginning of it, which means we’re seeing the challenge of core assumptions that have worked for the last 30 years and the creation of new assumptions emerging.
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The writers behind this newsletter.
Creator of The Business Engineer, a top business tech newsletter born from a decade of research on FourWeekMBA, a leading business model strategy blog. Gennaro has over 10 years of experience as a deep tech executive.
Founder of FourWeekMBA and creator of The Business Engineer
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