
At the intersection of business strategy, technology, and non-linear analysis, The Business Engineer is the fruit of ten years of research into the business tech world by Gennaro Cuofano, creator of the leading business model strategy blog FourWeekMBA.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 827 | Founded | 5 years ago | Last Issue | 5 days ago |
| Active | |||||

A couple of weeks ago, I highlighted a growing tension inside Google, one with the potential to push the company’s culture past a point of no return.
A couple of weeks ago, I highlighted a growing tension inside Google, one with the potent...
This is not an earnings write-up.
This is not an earnings write-up.
I’ve been analyzing Palantir for almost a decade.
I’ve been analyzing Palantir for almost a decade. As early as 2019–2020, I argued that its land-and-expand go-to-market model, powered by forward-deployed engineers, was perfectly suited to...
Something has quietly changed in how serious operators use AI. The single-shot prompt is over. The clever one-liner is over. The best users of these systems now build harnesses — durable structures wrapped around the model that hold context...
For most of this cycle, the market has argued about a single variable: is the AI buildout justified or not?
For most of this cycle, the market has argued about a single variable: is the AI buildout justified or not? This week retired that...
Subscribers, engagement, traffic and sponsorship for The Business Engineer .
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Where The Business Engineer ranks on Google, and how much search traffic it brings in.
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How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
The Business Engineer is a deep-tech research hub, spun off from FourWeekMBA, the leading blog on business model strategy. Gennaro has 10+ years of experience as a deep tech executive and analyst.
Lead Economist at Ramp. Writing and analysis of AI, business spend, and the economy
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