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The Creator's Way

Jo Langston

For creators building meaningful work through stories, ideas, offers, and visual worlds, while learning how to make that work easier to understand and easier to find.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues31Founded5 months agoLast Issue5 days ago
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Latest Issues

Little Blue Riding Hood

Some stories are too big to argue about. So I told this one as a fairytale.

Every morning, somewhere, someone wakes up and looks for the ones they love. The ones still here. The ones who made it through another night.

I have been thinking...

5 days ago

Build a Stronger Findability Signal

There is something I want to make very clear about Findability.

A Findability Cycle contains 30 focused efforts.

That does not mean 30 days.

It does not mean you have to publish every day.

And it definitely does not mean that when effor...

22 days ago
2

Stop Creating Disconnected Content

A lot of businesses are taught to create content by filling a calendar.

Monday needs a post.

Tuesday needs another.

Wednesday needs engagement.

Thursday needs something educational.

Friday needs something light.

The calendar gets fill...

22 days ago
1
1

Your Website Is the Source

A lot of businesses spend most of their content energy on social media.

A post goes on Facebook. Another goes on Instagram. Something different goes on LinkedIn. Then maybe a newsletter gets written.

The content keeps moving, but the busi...

22 days ago
1

Why Findability Should Start Before You Launch

A lot of people wait until the book is finished, the service is packaged, the product is ready, or the offer is complete before they think seriously about how anyone will find it.

By then, they are trying to create visibility from scratch....

22 days ago

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  • Jo Langston

    Storyworld Creator & Visual Storytelling Guide exploring unfinished stories, creative work, and the Findability Practice that helps meaningful work become easier to understand and easier to find.

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