The Data-Driven Trades
Jon TorreyThe best KPIs and benchmarks in the industry to help your trades business grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 178 | Subscribers | Read | thedatadriventrades.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
HVAC Demand Trends: October 2025 PPC Performance
👋 Hey, Jon here! This is the last newsletter for the October data set, where I’ll examine PPC performance (Google and Microsoft Ads/Bing) on a month-over-month and year-over-year basis, with some lead funnel intelligence data sprinkled in....
Lead Quality Benchmarks - November
👋 Hey, Jon here!
Analyzing Outbound Campaigns - October 2025
👋 Hey, Jon here! This week’s been packed with newsletters. I realize this is the third one I’ve sent you this week, but since I am back in action, I am playing catch-up and needed to get you all outbound campaign performance data.
HVAC Demand Trends: ChatGPT, LLMs, AI
👋 Hey, Jon here! Please excuse my weak attempt at humor in the title of this newsletter, but I have been asked about ChatGPT, AI, and LLMs so frequently over the last month that I decided to dedicate a full newsletter to highlighting AI / ...
Authors
The writers behind this newsletter.
Co-founder of SearchLight and excited to share actionable data with the trades to help improve business outcomes.
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