The Data-Driven Trades
Jon TorreyThe best KPIs and benchmarks in the industry to help your trades business grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 196 | Founded | 4 years ago | Last Issue | 20 days ago |
| Active | |||||
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thedatadriventrades.substack.comLatest Issues
Half of Unbranded Google Ads Campaigns Are Losing Money - April 2026
👋 Hey, Jon here!
This week, I’m diving into Google Ads performance for April, broken out by Branded, Unbranded, and PMax.
This sample draws on $17.10 million in Google Ads spend across 10,448 campaigns (1,107 businesses) in HVAC, Plumbi...
LLM-Referred Revenue Jumped 31% in April
👋 Hey, Jon here!
Last month, I published the Q1 deep dive on LLM-referred leads across the SearchLight network, and we’re keeping the trend going with an April update.
This article is paired with a live, interactive benchmark that gets...
How Direct Mail Compares to Google Ads on Unit Economics
👋 Hey, Jon here!
As a marketer, I love finding undervalued attention. It’s not always easy to spot, and it can change fast, but I’m always thinking of ways to experiment on zigging while others are zagging when possible.
But, it can be...
ChatGPT Leads Surge 47% in March
👋 Hey, Jon here!
This week, we are back to talking LLMs (large language models) and diving into Q1 data to examine trends in LLM-referred lead volumes, bookings, revenue, and more. This analysis also includes regional data to see if some...
Google Local Service Ads Benchmark: March 2026 (By Trade)
👋 Hey, Jon here!
This week, I write about Google Local Service Ad performance month-to-date and break it out by trade (see notes below on how I did that and where there might be gaps).
I also did my first-ever look at state-level data,...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Co-founder of SearchLight and excited to share actionable data with the trades to help improve business outcomes.
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