The best KPIs and benchmarks in the industry to help your trades business grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 205 | Founded | 4 years ago | Last Issue | 2 days ago |
| Active | |||||
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thedatadriventrades.substack.comLatest Issues
59.7% of Conversions in August Were Unbookable
👋 Hey, Jon here!
Back in July, I dug into book rates, covering the five defensible ways to define one, and what happens to bookable conversions that don’t book at the time of contact (over 1 in 4 never booked, even months later).
That w...
ChatGPT Ads Produced a $900 Average Ticket in July. Organic ChatGPT Produced $3,108.
👋 Hey, Jon here!
This week’s article offers a first look at ChatGPT Ads performance!
This sample data for July 2026 comes from 442 home services businesses: 1,093 AI-attributed unique leads, 1,176 customers, 479 booked, 227 paying, $761...
Google LSA Benchmarks: July 2026 and YTD Trends
👋 Hey, Jon here!
This week’s edition of The Data-Driven Trades covers 7 months of Google LSA data and trends across 900+ contractors, $64.6M in LSA spend, 1,043,240 unique leads, and $1.16B in revenue pipeline.
Plus a year-over-year comp...
3.68x ROAS on Unbranded HVAC Google Ads
👋 Hey, Jon here!
There’s been a lot of talk lately about how to properly interpret Google Ads performance (and for good reason!). I’ve normally broken these articles down by comparing Unbranded and Branded campaigns (still true for this i...
Over 1 in 4 Bookable Calls Never Book. Even After the Follow-Up
👋 Hey, Jon here!
Back in March, I introduced an on-call book rate metric to evaluate AI CSR providers.
In that newsletter, I used a ‘raw’ rate, meaning I looked at all conversions, regardless of whether they were bookable, and evaluated...
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Authors
The writers behind this newsletter.
Co-founder of SearchLight and excited to share actionable data with the trades to help improve business outcomes.
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