The Data-Driven Trades
Jon TorreyThe best KPIs and benchmarks in the industry to help your trades business grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 203 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||
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thedatadriventrades.substack.comLatest Issues
Google LSA Benchmarks: July 2026 and YTD Trends
👋 Hey, Jon here!
This week’s edition of The Data-Driven Trades covers 7 months of Google LSA data and trends across 900+ contractors, $64.6M in LSA spend, 1,043,240 unique leads, and $1.16B in revenue pipeline.
Plus a year-over-year comp...
3.68x ROAS on Unbranded HVAC Google Ads
👋 Hey, Jon here!
There’s been a lot of talk lately about how to properly interpret Google Ads performance (and for good reason!). I’ve normally broken these articles down by comparing Unbranded and Branded campaigns (still true for this i...
Over 1 in 4 Bookable Calls Never Book. Even After the Follow-Up
👋 Hey, Jon here!
Back in March, I introduced an on-call book rate metric to evaluate AI CSR providers.
In that newsletter, I used a ‘raw’ rate, meaning I looked at all conversions, regardless of whether they were bookable, and evaluated...
LLM Leads Hit a Record 2.15% of Organic Search in June
👋 Hey, Jon here!
This is the June 2026 edition of our monthly ChatGPT & LLM Lead Trends benchmark, tracking every lead SearchLight can attribute to ChatGPT, Gemini, Copilot, Perplexity, and Claude across our home services contractor base....
Google LSA Benchmarks: June 2026
Source: SearchLightDigital.io
👋 Hey, Jon here!
This month I’m back with a full snapshot of Google Local Service Ad performance for June 2026, broken out by trade where the data supports it.
Make sure to check out our Data Lab, with an i...
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Authors
The writers behind this newsletter.
Co-founder of SearchLight and excited to share actionable data with the trades to help improve business outcomes.
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