The best KPIs and benchmarks in the industry to help your trades business grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 207 | Founded | 4 years ago | Last Issue | 13 days ago |
| Active | |||||
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thedatadriventrades.substack.comLatest Issues
Direct Mail Generated a 7.8x ROI This Summer
👋 Hey, Jon here!
This week’s newsletter is a summer recap of direct mail performance across the MSI Direct portfolio on SearchLight. This data comes from a sample of 25 HVAC, plumbing, and electrical contractors with $1,046,462 in mail sp...
Google LSA Benchmarks: August 2026 and Summer Trends
👋 Hey, Jon here!
This edition covers Google Local Services performance for the full month of August 2026: 916 contractors, $13.08M in LSA spend, 194,460 unique leads, and $219.5M in revenue pipeline.
I built a same-business cohort for ap...
59.7% of Conversions in August Were Unbookable
👋 Hey, Jon here!
Back in July, I dug into book rates, covering the five defensible ways to define one, and what happens to bookable conversions that don’t book at the time of contact (over 1 in 4 never booked, even months later).
That w...
ChatGPT Ads Produced a $900 Average Ticket in July. Organic ChatGPT Produced $3,108.
👋 Hey, Jon here!
This week’s article offers a first look at ChatGPT Ads performance!
This sample data for July 2026 comes from 442 home services businesses: 1,093 AI-attributed unique leads, 1,176 customers, 479 booked, 227 paying, $761...
Google LSA Benchmarks: July 2026 and YTD Trends
👋 Hey, Jon here!
This week’s edition of The Data-Driven Trades covers 7 months of Google LSA data and trends across 900+ contractors, $64.6M in LSA spend, 1,043,240 unique leads, and $1.16B in revenue pipeline.
Plus a year-over-year comp...
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Subscribers, engagement, traffic and sponsorship for The Data-Driven Trades.
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Authors
The writers behind this newsletter.
Co-founder of SearchLight and excited to share actionable data with the trades to help improve business outcomes.
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