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The Data-Driven Trades

Jon Torrey

The best KPIs and benchmarks in the industry to help your trades business grow.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues168SubscribersRead thedatadriventrades.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

AI CSR Trends

👋 Hey, Jon here! This week, we’re diving into ZyraTalk’s AI CSR performance for the month of April with benchmarks and comparisons to human CSR performance.

6 months ago
0
3

HVAC Demand Trends: Google LSA Revenue Performance - April 2025

👋 Hey, Jon here! This week, we’re reviewing Google LSA performance for April. This data set required a minimum spend of $1,000 / mo on GLSA, so while averages can be helpful, there’s a big range of performance. The lowest closed ROAS in th...

6 months ago
2
0

HVAC Organic Demand Trends - March 2025

👋 Hey, Jon here!

7 months ago
2
0

HVAC Demand Trends: Google LSA Revenue Performance - March 2025

👋 Hey, Jon here! This week, we’re reviewing Google LSA performance for March. This data set required a minimum spend of $1,000 / mo on GLSA, so while averages can be helpful, there’s a big range of performance. The lowest closed ROAS in th...

7 months ago
1
0

Authors

The writers behind this newsletter.

  • Jon Torrey

    Co-founder of SearchLight and excited to share actionable data with the trades to help improve business outcomes.

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