The best KPIs and benchmarks in the industry to help your trades business grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 214 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
thedatadriventrades.substack.comLatest Issues
It Takes 79 Website Visitors to Book One Job
👋 Hey, Jon here!
This one’s a little different. For the first time, we’re opening up a dataset we’ve been sitting on for years.
🚨 New: Website Analytics Built for Home Services
For years, SearchLight has run a website pixel called P...
AI referrals doubled this year. They're still 1 in 400 of your web leads.
👋 Hey, Jon here!
LLMs continue to generate buzz and spark debate across our industry. IMO, this is awesome.
Whenever customer behavior shifts or new channels emerge, there’s almost always a market inefficiency you can exploit to gain an...
Google Ads Unbranded Benchmarks: September 2026
Source: SearchLight Nexus
👋 Hey, Jon here!
This month, we looked at September Google Ads performance, split between branded and unbranded campaigns. Most reports lump them together, which hides how differently they perform.
We looked at...
Google LSA Benchmarks: How Much LSA Spend Goes to Unbookable Leads (September 2026, October Preview)
Source: SearchLight Nexus
Hey, it’s Jon!
Earlier this week, we launched the SearchLight Spend Index, and I found something I haven’t stopped thinking about: LSA spend per contractor is up 30% year over year.
Contractors aren’t pulling o...
The Unbookable Lead Tax: What Every Channel Really Costs Per Bookable Lead
👋 Hey, Jon here!
This article was written by Clara, the AI analyst built into Nexus, with me editing. Clara pulled every number below straight from SearchLight’s data, the same way Nexus customers will be able to ask about their own busin...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Data-Driven Trades.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Co-founder of SearchLight and excited to share actionable data with the trades to help improve business outcomes.
Frequently Asked Questions
How can I access the email archive for The Data-Driven Trades?
You can find recent issues that have been published by The Data-Driven Trades on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Data-Driven Trades have?
To see how many people subscribe to The Data-Driven Trades, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Data-Driven Trades?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Data-Driven Trades as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Data-Driven Trades?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Data-Driven Trades using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Data-Driven Trades?
Scroll up to where it says Related Newsletters to see other publications like The Data-Driven Trades. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Data-Driven Trades?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.