The Data-Driven Trades
Jon TorreyThe best KPIs and benchmarks in the industry to help your trades business grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 198 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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thedatadriventrades.substack.comLatest Issues
Google Local Service Ad Benchmarks: May 2026
👋 Hey, Jon here!
This month I’m back with a full snapshot of Google Local Service Ad performance for May 2026, broken out by trade where the data supports it.
A few methodology notes before we get into the numbers:
This is a point-in-ti...
LLM Leads Hit a New High in May. But Only 55% Were Repeat Accounts
👋 Hey, Jon here!
This is the second monthly update on LLM-referred leads across the SearchLight network for 2026. If you missed the previous issues, you can read our Q1 deep dive here or the April update (April and prior month comparisons...
Half of Unbranded Google Ads Campaigns Are Losing Money - April 2026
👋 Hey, Jon here!
This week, I’m diving into Google Ads performance for April, broken out by Branded, Unbranded, and PMax.
This sample draws on $17.10 million in Google Ads spend across 10,448 campaigns (1,107 businesses) in HVAC, Plumbi...
LLM-Referred Revenue Jumped 31% in April
👋 Hey, Jon here!
Last month, I published the Q1 deep dive on LLM-referred leads across the SearchLight network, and we’re keeping the trend going with an April update.
This article is paired with a live, interactive benchmark that gets...
How Direct Mail Compares to Google Ads on Unit Economics
👋 Hey, Jon here!
As a marketer, I love finding undervalued attention. It’s not always easy to spot, and it can change fast, but I’m always thinking of ways to experiment on zigging while others are zagging when possible.
But, it can be...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Co-founder of SearchLight and excited to share actionable data with the trades to help improve business outcomes.
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