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The Designer's Dossier

Ryan Shand
Hundreds of paid subscribers

Insider sources and key decisions that go into making a home more valuable. From Shand Design.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues8Founded2 months agoLast Issue2 days ago
Active

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Latest Issues

The Under $200 Edit

Design that punches above its price. 20 pieces we'd buy immediately, all under $200.

As interior designers, we believe in something that is very simple: good design should be accessible to everyone.

2 days ago
2
Paid

Steal Our Paint Schedule: Why "Off-White" Is Never Just One Decision

The layered system we use to spec paint in every room, plus how to build it yourself if you don't have design software.

“I want an off-white”… ok, and what else?!

6 days ago
8
Paid

Our Electrical Plan Playbook: The One Drawing That Makes or Breaks Your Design

The most overlooked drawing in your build decides how every room feels, and if it's wrong, fixing it costs a fortune. Here's exactly how we build ours, down to our ledger.

Most people think an “electrical plan” means deciding where the rec...

10 days ago
4
Paid

Stop Saving Pinterest Boards. Here's How Designers Actually Find Inspiration.

Here’s a mistake almost everyone makes, and we make it too: you open Pinterest, save a hundred perfect rooms, try to recreate the feeling in your own home... and somehow it never quite lands.

That’s because most of what you’re saving was s...

13 days ago
15

How We Went From 1,000 to 70,000 in 7 Months

As an Interior Design Studio, here's the exact system we studied, tested, and ran to grow this fast, and why we treated Instagram like the business it is.

For over 3 years, we were stuck at 1,000 followers at about 10% engagement, but in J...

16 days ago
21
Paid

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  • Ryan Shand

    Co-Owner of Shand Design. Decoding our high-end design studio to make design more accessible to everyone.

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