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Work in Process

Lemon
Tens of paid subscribers

Writing updates, cigarette-on-the-back-porch musings, and 'marketing for book people'; from fantasy novelist Sarah Nicole Lemon

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Substack
PricingFreemiumPublishesWeekly
Issues158Founded5 years agoLast Issue6 days ago
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Latest Issues

The Ethos

Marketing Starts with Brand and Brand starts here

I don’t know about you, but I’m fatigued on brand. Even when someone says the word now, I cringe and think about a 2017 influencer with the wide brim hat and thigh high brown boots over ski...

6 days ago
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What’s Going on With Publishing?

My weekly marketing newsletter is free this week, but even though I wrote this for people trying to make sense of things in publishing, it’s also hopefully an interesting microcosm for what a lot of creative industries are going through rig...

13 days ago
32
19

What to Do with Branding in 2026

The State of the Public Face

When I discovered “personal branding” in 2012—during early querying and making a website and running my little Blogger blog—I thought it was a time-honored foundational principle of marketing, especially for ar...

18 days ago
1
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My Bookshelf: Deconstruction Edition

Baptist to Agnostic to Christian Mystic to “Smut” Pipeline

Welcome to my bookshelf, where I talk about what I’ve read and what I thought about it. Some things to note: I read widely with no real rhyme or reason, though sometimes I am teari...

25 days ago
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Art is Not a Get Rich Quick Scheme

So you can’t treat the marketing like one

Everyone loves a good “get rich quick” scheme—a lottery ticket, going viral, being an early investor in some to-the-moon stock, or an exit at peak valuation in a company you founded less than five...

a month ago
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  • Lemon

    Author of A DARK AND WILD WOOD (Harper/Voyager). Day-job in brand and marketing. When life gives you lemons, contemplate the void.

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