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The Dry Down Diaries

Christina Loff
Hundreds of paid subscribers

Perfume reviews and recs from a fraghead obsessed with everything olfactory—plus an insider’s look at the fragrance world through interviews with perfumers and collectors. Guaranteed to make you smell better.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues157Founded3 years agoLast Issue6 days ago
Active

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Latest Issues

What my new house smells like

We get great light in our new home.

About a year ago I published a post on what my house smelled liked and a lot of you seemed to like it. Now that I'm in a new home, it felt like the right time to do another one. I thought a lot about wh...

6 days ago
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Every perfume I wore in July

And a look at my collection in the new place

Not to be that person but how is it already August? We’re past the mid-point of 2026 and I’m already thinking about Fall. Fumed is happening again, this time in Atlanta and the dates are October...

9 days ago
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What to wear when you want to smell like a vegetable garden

The leafy green, herbaceous perfumes in my collection that sent me down a tomato-filled rabbit hole.

It all started with this tiny little oil sample of Bodha Plants. I have always been curious about Bodha, honestly, in part because I like...

13 days ago
27
22
Paid

Dear Perfumer, what trends are you predicting for 2027?

Photo by Jake Eshelman, Feast Day Studio © courtesy of Mythologist Studio

Hello! I hope everyone is having a fantastic summer. I’ve been traveling so much for work that Christina and I decided to combine the June and July columns with a fe...

17 days ago
22
1

My thoughts on ScentFest SF

Fell for all of the L.T. Piver scents. Gorgeous bottles too. Kind of wish I had purchased something but price point was steep.

It made me so happy to have everyone in San Francisco for ScentFest a few weeks ago. There’s nothing like the ac...

22 days ago
33
14

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  • Christina Loff

    Creator Marketing Lead at Substack. Fragrance-obsessed oversharer. Former life in book publishing.

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