Reletter
Artwork for The Dry Down Diaries

The Dry Down Diaries

Christina Loff
Hundreds of paid subscribers

Perfume reviews and recs from a fraghead obsessed with everything olfactory—plus an insider’s look at the fragrance world through interviews with perfumers and collectors. Guaranteed to make you smell better.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues172Founded3 years agoLast Issue6 days ago
Active

Read this Newsletter

drydowndiaries.substack.com
Artwork for The Dry Down Diaries

Latest Issues

What's hiding in your olfactive library?

On Friday, I had a little time to swing by ZGO for the Ormaie event before heading to see Oh, Mary! with some friends. I only had about 20 minutes before dinner, but I’m so glad I popped in.

It was kind of perfect to slip into the store af...

6 days ago
33
13

I went looking for a way to sell perfume. I bought more instead.

I bought the weird birds and the poodle in this lot of vintage Avon bottles from The Surplus Vintage - I had never seen any of these before!

I know I sound like a broken record at this point, but I really do need to declutter some of my co...

10 days ago
29
12

Best perfume for a mind-bending movie?

I saw You Can See Everything tonight and holy hell, you guys, it lives up to the hype. I can finally read everything that’s been written about it, and I fully intend to do so until my brain can’t absorb another piece of information. This mo...

13 days ago
24
8

Behind the bottle with St. Rose founder Belinda Smith

St. Rose first landed on my radar when I discovered French Poetry. I saw it online first. There was a wave of people reviewing it, and I kept spotting it on the shelves of people whose taste I trusted. Then I finally smelled it, at Stéle, o...

19 days ago
22
4

Sunday Scroll

Sometimes I have a lot of small thoughts I want to share, things from the week that came up, a scent I’m briefly obsessing over. So once in a while I’m going to start doing these weekend scrolls. Meant to be brief. More of an update than a...

a month ago
34
16

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Dry Down Diaries .

SubscribersEngagement80Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where The Dry Down Diaries ranks on Google, and how much search traffic it brings in.

Ranked Keywords961Monthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

Authors

The writers behind this newsletter.

  • Christina Loff

    Brand Partnerships Marketing at Substack. Fragrance-obsessed oversharer. Former life in book publishing.

  • Frequently Asked Questions

    How can I access the email archive for The Dry Down Diaries ?

    You can find recent issues that have been published by The Dry Down Diaries on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Dry Down Diaries have?

    To see how many people subscribe to The Dry Down Diaries , simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Dry Down Diaries ?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Dry Down Diaries as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Dry Down Diaries ?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Dry Down Diaries using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Dry Down Diaries ?

    Scroll up to where it says Related Newsletters to see other publications like The Dry Down Diaries . You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Dry Down Diaries ?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.