The Elephant in my Wardrobe's Substack
Gemma MetheringhamIs fashion's future secondhand? The growing resale market has been described as the most accessible way to reduce fashion's carbon emissions. Follow my journey to understand whether this is true; and if so how?
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 3 years ago | Last Issue | 5 months ago |
| Active | |||||
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theelephantinmywardrobe.substack.co...Latest Issues
What's wrong with 'sustainability' nowadays?
Recently I’ve heard lots of people say they don’t want to talk about ‘sustainability' anymore. Some people tell me that sustainability has been so over used and/or misused by big businesses and big brands that it has become completely meani...
Can we craft fashion's future from waste?
Earlier this year I was lucky enough to hear Daniel Mawuli Quist, the Creative Director of The Or Foundation speak at London College of Fashion and he said something that really struck a chord with me.
Mawuli said ‘you people sitting he...
Can creativity turn trash into treasure?
People around the world produced 2.12 billion tonnes of waste in 2024 and it’s predicted that the amount of waste we produce will keep growing - reaching 8 billion tonnes by 2050.
For context a tonne is the same weight as an adult elepha...
Is Fashion's Future Secondhand?
Sustainable Transition Plans for fashion and textiles highlight circular business models, particularly the secondhand market as one of the ways we can reduce the fashion industry’s overall environmental impact and its carbon emissions. The...
Are fakes a problem for fashion resale?
I’ve been researching, and shopping secondhand fashion since founding The Elephant in my Wardrobe five years ago. In that time, according to the latest ThredUp Resale Report global secondhand apparel revenues have more than doubled. There a...
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Authors
The writers behind this newsletter.
Fashion Futurist and PHD’er here to challenge the current throwaway fashion paradigm and start conversations about the elephant in all our wardrobes...
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