The Elephant in my Wardrobe's Substack
Gemma MetheringhamIs fashion's future secondhand? The growing resale market has been described as the most accessible way to reduce fashion's carbon emissions. Follow my journey to understand whether this is true; and if so how?
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Subscribers | Read | theelephantinmywardrobe.substack.co... |
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Latest Issues
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Do you really need that new frock?
In 2020 I started The Elephant in my Wardrobe on Instagram to challenge throwaway consumption and refocus my relationship with fashion. I believe that if we want to live sustainably within the boundaries of the planet’s resources and slow d...
How many clothes do we really need?
I recently read a thought provoking report titled ‘Unfit, Unfair, Unfashionable’ exploring the huge disparities and inequities between levels of apparel consumption around the globe. It suggests that the number of clothes hanging in wardrob...
Sustainable fashion consumption isn't a new thing!
The stats are shocking! In the UK we buy more clothes per person than any other European country and research by ReLondon reveals that in 2019 the average Londoner bought 48 new items of clothing and discarded (binned or donated to charity)...
What happens to the clothes we return to brand take-back schemes?
### More brands are launching take-back schemes
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Authors
The writers behind this newsletter.
Ex Creative Director and Fashion Industry professional here to challenge the current throwaway fashion paradigm and start conversations about the elephant in all our wardrobes...
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