The Email Lab
Zack ZellerHelping founders replace hero-mode email marketing with systems that keep conversations, and revenue, alive without them
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 5 months ago | Last Issue | 4 months ago |
| Active | |||||
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emaillab.substack.comLatest Issues
She Hates Selling. Here’s What I Told Her.
I got on a call last week with a woman starting her coaching business. One-on-one clients. Building her website. Wants more sales, more impact, more revenue.
But she hates selling. Like, genuinely hates it. Wishes she could just give every...
The Email System That Runs Without You
I’m going to show you the entire email system I use to run my business.
Not “here’s what the gurus say.” The actual infrastructure I’ve built after 13 years in marketing, marketing for brands including Jordan Belfort, Les Brown, and Elliot...
1,200 Subscribers and Nothing to Show for It
I got on a call last week with a guy who has a podcast, 1,200 email subscribers, and a coaching program he’s trying to fill.
He’s doing everything “right.” Publishing episodes. Collecting emails. Sending his list a note when a new episode...
The 21-Day Email System That Turned a “Dead” List Into $15k in 30 Days
If you’ve been reading my Substack articles about email, you already know the core concepts: the Client of the Week framework, why “value emails” don’t make money, and the Chumming Method that surfaces ready buyers hiding in your list.
But...
Your Email List Has Sharks In It (You’re Just Not Fishing For Them)
Somewhere in your list, right now, there’s someone ready to pay you $2k. $5k.
Maybe more.
They’ve been watching. Opening your emails. Clicking links. Thinking “I should reach out.”
But they haven’t. Because you haven’t given them a r...
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