The Email Lab
Zack ZellerHelping founders replace hero-mode email marketing with systems that keep conversations, and revenue, alive without them
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 8 months ago | Last Issue | 9 days ago |
| Active | |||||
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emaillab.substack.comLatest Issues
How to Never Take a Sales Call Again
At one point, we ran 3-4 webinars a week.
We herded leads onto calls, paid over $100,000 a month to Google and Meta, and kept our closers fed.
Then our Instagram chats added $300,000 to $400,000 a month without a single sales call.
Origi...
How to Turn Client Work Into Offers That Take Less of Your Time
The older I get, the busier my life gets.
And the less willing I am to work stupid hours.
For the past 12 years, I’ve worked in marketing and mostly gotten paid based on what I produced.
If I got sick, a client left, I broke my arm, or I...
If I Stop Working, the Business Stops Working
This year, I took a month off to travel to Iceland and propose to my fiancée.
When I came back, my grandma got sick. Really sick.
I flew to Florida to be with her but she passed shortly after. But we held the funeral up in New York, so I...
What If Every Sale Felt Like a Referral?
Let me tell you a tale of two clients.
One was an introduction from a friend. He’s a past client I worked with to scale six offers past $100,000 a month in the first 90 days of launching those offers.
He referred me to his friend, who...
Why Your Marketing Isn’t Bringing In Consistent Leads and Predictable Sales
Okay, so I was walking with Oreo in the morning, and I was listening to a podcast about how a doctor basically grew his brand online.
His business was already doing okay, but content just unlocked so many more eyeballs for him.
And I told...
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