The Final Draft
Ayomide O.My perspective on marketing principles and concepts.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 3 years ago | Last Issue | 2 months ago |
| Active | |||||
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thefinaldraftmarketingnewsletter.su...Latest Issues
Ambush Marketing: A Lesson on Staying Ahead of Your Competitors
TLDR: In today’s issue, I addressed-
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Whether what Selar did was legal under Nigerian law, specifically the ARCON Act and the Trade Marks Act
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The NFF and Airtel situation, and what it looks like when an ambush campaign actually cro...
A lesson from the underdogs: Inside Moniepoint's Marketing Strategy
Editor’s note: I know I promised consistency in my last issue, but the honest truth is that I spent most of 2025 doing the hardest thing I have ever done in my life: going to law school. It stretched me in ways I did not realise were possib...
The Psychology of Marketing: A chicken republic case study
Have you ever wondered why you walk into the mall intending to pick only one item, only to end up with a bag full of goods?
Well, it's because many of these businesses and brands have carefully understood behavioural psychology and its ro...
Beginners Guide To Implementing A Successful SWAG Strategy
Before I start this week’s newsletter, let’s play a little game.
Put a finger down if you have any of the following:
a. one or more branded mugs or bottle
b. one or more branded t-shirts or hoodies
c. one or more branded stationer...
How to Think About Collaborations
I like collaborations; they are a great way to increase brand awareness and reach new audiences. Collaborations provide many opportunities to explore and work together, allowing brands to leverage each other's success. When I think of colla...
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