Marketing is Hard!
TomHow-tos and learnings for early-stage marketers on the verge of breakdown.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Subscribers | Read | mktg.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Everything You Need to Hire Your First Marketer Without Messing It Up
You’ve been given budget to hire. Congrats! You’re now responsible for spending a load of money on someone you’ve never met to do a job you barely understand and whose performance is directly linked to your own success. No stress, if you ge...
Brand Promise vs Brand Platform vs Brand Marketing vs Branding
Marketers are lazy. And our laziness is making our lives harder. Our lives are already hard. Why do we do this?
What Makes You a Great Marketer Could Make You a Bad CMO
Ignoring the obvious irony here in that I’ve never actually been a CMO, I have spent the last four years talking to them about how to do the job. Same thing? No? Fair enough. Let’s move on.
How To Write Monthly Marketing Updates So You Don't Get Fired
I spent most of my early marketing career as a middling product marketer dreaming of being a marketing leader so I could wheel and deal a global brand, stick an ad in the Superbowl and sponsor a Premier League team.
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Authors
The writers behind this newsletter.
Practical marketing takes on what works, and what doesn’t, for startup marketers on the verge of breakdown.
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