Marketing is Hard!
TomHow-tos and learnings for early-stage marketers on the verge of breakdown.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 4 years ago | Last Issue | 16 days ago |
| Active | |||||
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User research is the answer to all your problems
In partnership with DOJO AI. The operating system for your marketing team. I wrote about my experience using it at Yonder, giving it an overall 7/10 on Growth, Brand, Content and Product. Not bad. Get your free trial at DOJOAI.com....
I'm leaving my VP Marketing role at Yonder. Here are the ten things I wish I'd known on day one.
The Yonder marketing team
In partnership with DOJO AI. The operating system for your marketing team solving the ‘lonely marketer problem’. I wrote about my experience using it at Yonder, giving it an overall 7/10 on Growth, Brand, C...
How to Not Blow a Big Marketing Budget
When I first became Head of Marketing at Yonder, I had no idea what I was actually supposed to do.
I kept asking our CEO Tim what he thought, and naturally, he’d say that was the reason he hired me. He did share one useful piece of advice...
Relax, Marketing Hasn't Changed That Much
Oooft. Hasn’t LinkedIn been an absolute dumpster fire lately? Starting to wish I spent more time on my sabbatical looking at waterfalls or something.
SEO is dead. AI is replacing your entire team. If you’re not using Claude Code to 10x y...
Scale Ad Spend Without Blowing Up Your CAC (Part 3 of 3)
In partnership with Ballpoint
Work with Ballpoint at weareballpoint.com
I’m writing this series with Josh Lachkovic, managing director at Ballpoint, a performance marketing agency I worked with at Yonder. If you’re thinking about s...
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The writers behind this newsletter.
Practical marketing takes on what works, and what doesn’t, for startup marketers on the verge of breakdown.
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