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Artwork for Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Josh Lachkovic, Mark Holland, Ryan Lang

Ex-DTC founder now growth agency founder | Building an AI-native agency | Helping consumer businesses scale from £1m to £20m with digital advertising | £100m+ revenue generated

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Substack
PricingFreemiumPublishesTwice weekly
Issues148Founded3 years agoLast Issue8 days ago
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Artwork for Early Stage Growth • Ballpoint

Latest Issues

Last chance to sign up for our Claude Code all-day workshop or 8-week course

Hello

A few weeks ago, we introduced our new AI courses. We are closing access to these on Wednesday 20th May. If you want to join either course option, you’ll need to join before the end of Wednesday.

The goal?

Make the jump from using...

8 days ago
3

How to set up the Meta Ads CLI to manage Meta from Claude Code

Today I’m going to give you a practical how-to on how to get the Meta Ads CLI set up. This is a complete guide for those who have never use the Meta Marketing API before. You will need admin access, an hour or two spare, and be comfortable...

20 days ago
4

Your true Meta CPA

“Have you ever considered turning Meta off?”

I had a client ask me this recently. They’re a newish client, and we’re pre-product channel fit. I’ve been asked variants of this question for a long time.

While it’s a slightly hackneyed solut...

a month ago
2

We're launching a Claude Code course

Good morning

In January I started spending 3 hours a day, 7 days a week, with Claude Code. No agenda beyond seeing what I could do with it.

By March, that experiment had pulled me far enough in that I made the call: Ballpoint pivots to AI...

a month ago
2

Aggregate 08: brand-led growth, the April slump, and the power of GPT-5.5

Hello to our many new subscribers. This week’s post on 15 ways Claude has changed our business went a little bit viral. 👋

As a heads up for you. Our usual cadence is a weekly Tuesday essay and a weekend lighter snack. I like to think of t...

a month ago
3
4

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Authors

The writers behind this newsletter.

  • Josh Lachkovic

    Founder: weareballpoint.com Author: Early Stage Growth

  • Mark Holland

    Head of Creative Strategy, Ballpoint

  • Ryan Lang

    Growth Associate at Ballpoint. Here to learn about all things marketing

  • Josh Lachkovic

    Building Ballpoint, the AI native creative growth agency of the next decade. We help you profitably triple in size each year. Ex-growth operator: Thriva, Hims, Pact. Ex founder: Wine List

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