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Artwork for Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

Josh Lachkovic, Mark Holland, Ryan Lang

Ex-DTC founder now growth agency founder | Building an AI-native agency | Helping consumer businesses scale from £1m to £20m with digital advertising | £100m+ revenue generated

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues151Founded3 years agoLast Issue3 days ago
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Artwork for Early Stage Growth • Ballpoint

Latest Issues

Meta CPA is growing 44% faster than last year

Last Friday, Jones Road Beauty CEO Cody Plofker tweeted about Meta performance this year.

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We sell. Or else.

I believe there is a 35 year old crusade that needs a new rally.

In 1991, David Ogilvy stood up at the Association of National Advertisers (ANA) Convention and said:

“I’m going to tell you about a crusade on which I have embarked, and ab...

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We are all builders now

When I was a teenager I wanted to be a video games programmer. I bought C++ for Dummies and tried to learn how to code. I couldn’t, for some reason my mind just wasn’t set up for it.

Early Stage Growth • Ballpoint is a reader-supported pu...

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Last chance to sign up for our Claude Code all-day workshop or 8-week course

Hello

A few weeks ago, we introduced our new AI courses. We are closing access to these on Wednesday 20th May. If you want to join either course option, you’ll need to join before the end of Wednesday.

The goal?

Make the jump from using...

25 days ago
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How to set up the Meta Ads CLI to manage Meta from Claude Code

Today I’m going to give you a practical how-to on how to get the Meta Ads CLI set up. This is a complete guide for those who have never use the Meta Marketing API before. You will need admin access, an hour or two spare, and be comfortable...

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Authors

The writers behind this newsletter.

  • Josh Lachkovic

    Founder: weareballpoint.com Author: Early Stage Growth

  • Josh Lachkovic

    Building Ballpoint, the AI native creative growth agency of the next decade. We help you profitably triple in size each year. Ex-growth operator: Thriva, Hims, Pact. Ex founder: Wine List

  • Mark Holland

    Head of Creative Strategy, Ballpoint

  • Ryan Lang

    Growth Associate at Ballpoint. Here to learn about all things marketing

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