Early Stage Growth • Ballpoint
Josh LachkovicMust-have weekly newsletter for working in growth or marketing or digital advertising.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 108 | Subscribers | Read | read.earlystagegrowth.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Brand marketing
Two years ago, I wrote about when the time is right for brand marketing. It’s been one of the historic most important read topics on the substack. A few weeks ago I had a conversation with one of our creative strategists that provoked a ret...
Is your CM per session above £1.70? Time to scale
There’s one key metric that demonstrates the overall health of your marketing. It’s not CPA, it’s not ROAS, and it’s not even CM3 by itself. It’s contribution margin per session.
AI is everywhere – but are you actually using it?
AI is now the most frequent conversation topic of anyone in business I know now. One of our copywriters Mark said to me recently that “every conversation eventually turns to AI”. It’s become the modern Godwin’s Law.
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Authors
The writers behind this newsletter.
Founder: weareballpoint.com Author: Early Stage Growth
Run Ballpoint: the growth agency I wish I’d hired as a DTC founder. Obsessed with marketing science and JTBD creative. I write weekly on growth based on £100m+ in revenue. 2000s internet kid at heart.
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