The Fold
IDPDIRECT.COMLuxury Packaging
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 54 | Last Issue | a month ago | Active |
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Can Recycled Packaging Still Feel Luxurious?
Luxury packaging has never been simply about carrying a product.
At its best, it extends the brand experience beyond the store: how the paper feels in the hand, how the handles sit against the fingers, how the structure holds its shape and...
Packaging Première 2026: Structural Innovation & Luxury Packaging In Motion
Last week in Milan, IDP Direct exhibited at Packaging Première 2026, connecting with brands across the luxury market. The show was a strong opportunity to present not only what we make, but how we think: through structure, production contro...
Mother’s Day 2026 Packaging: Trends, Strategy, And Execution
Mother’s Day 2026 packaging reflects a clear shift in strategy: maximize seasonal impact without changing the system.
Across beauty and luxury, brands are working within existing packaging formats: rigid boxes, shopping bags, and gift sets...
Bridging The Future of British Luxury and Sustainable Packaging
This week, we attended the Walpole British Luxury Summit at The Londoner, joining over three hundred industry leaders for a deep dive into the "tectonic shifts" currently shaping the 2026 landscape. Key insights from the event underscored...
Michael Jackson Packaging: Designing For Legacy, Performance, And Cultural Impact
Some brands are built through campaigns. Others are built through consistency.
Michael Jackson was built through moments. Each one staged, controlled, and delivered with precision. From album launches to merchandise to tour visuals, every...
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