Honest about watches
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 231 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||
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thefourthwheel.co.ukLatest Issues
Issue 213: The Best Of The Fourth Wheel (Part 1)
Hello and welcome back to The Fourth Wheel, the weekly watch newsletter that is looking back - I mean, this is the watch industry, after all. I have been writing this newsletter for a reasonably long time now - just over four years - and a...
Issue 212: Are Watch Brand Names Getting Worse?
A linguistic, cultural and occasionally statistical analysis of new watch brand names, from Niton to N3W5
Hello and welcome back to The Fourth Wheel, the weekly watch newsletter that never knew Walt Odets personally, but like many of us, I...
Issue 211: Watchmaking's Unsolved Problems
Easter ain't the half of it. How watches could still get better - and the areas in which they might be just about as good as they're going to get
Hello and welcome back to The Fourth Wheel, the weekly watch newsletter that wishes it had so...
Issue 210: Ask Me Anything
Who'll buy Ronda's new silicon movement? How can brands beat psychological price barriers? Should you call out CEOs exaggerated claims? And what exactly is the whole deal with F.P. Journe?
Hello and welcome back to The Fourth Wheel, the we...
Issue 209: Back To Basel We Go...
Will the watch world embrace Basilia, a new trade fair for 2027? Also: why would we assume The Escapement will be watch geek Fyre Festival?
Hello and welcome back to The Fourth Wheel, the weekly watch newsletter for people who will never c...
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Authors
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Founder of The Fourth Wheel, and an expert watch journalist writing for the New York Times, Financial Times, Vanity Fair, Wired, Esquire UK and many more.
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