Reletter
Artwork for The Fourth Wheel

The Fourth Wheel

Chris Hall
Hundreds of paid subscribers

Honest about watches

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues234Founded4 years agoLast Issue3 days ago
Active

Read this Newsletter

thefourthwheel.co.uk
Artwork for The Fourth Wheel

Latest Issues

Issue 216: What The GPHG Longlist Data Tells Us About The World

The mainstream exodus continues; India's brands arrive; Complication confusion. Plus: how to define a British watch brand.

Hello and welcome back to The Fourth Wheel, the weekly watch newsletter that is catching up, a little, after a few m...

3 days ago
4
2
Paid

Issue 215: How not to spend £25,000 on a watch

It turns out there are very few good answers to this extremely first-world problem

Hello and welcome back to The Fourth Wheel, the weekly watch newsletter that, a little while ago, took to social media asking for inspiration. Among the man...

10 days ago
16
17
Paid

Issue 214: The Best Of The Fourth Wheel (Part 2)

Hello and welcome back to The Fourth Wheel, the weekly watch newsletter that has never been that comfortable with the transient nature of online publishing. Strange, really, but there you go - I write here because it has many advantages, bu...

17 days ago
8
2

Issue 213: The Best Of The Fourth Wheel (Part 1)

Hello and welcome back to The Fourth Wheel, the weekly watch newsletter that is looking back - I mean, this is the watch industry, after all. I have been writing this newsletter for a reasonably long time now - just over four years - and a...

24 days ago
14
3

Issue 212: Are Watch Brand Names Getting Worse?

A linguistic, cultural and occasionally statistical analysis of new watch brand names, from Niton to N3W5

Hello and welcome back to The Fourth Wheel, the weekly watch newsletter that never knew Walt Odets personally, but like many of us, I...

a month ago
21
9
Paid

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Fourth Wheel.

SubscribersEngagement77Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Chart Rankings

How this newsletter ranks in the official Substack charts.

Authors

The writers behind this newsletter.

  • Chris Hall

    Founder of The Fourth Wheel, and an expert watch journalist writing for the New York Times, Financial Times, Vanity Fair, Wired, Esquire UK and many more.

  • Frequently Asked Questions

    How can I access the email archive for The Fourth Wheel?

    You can find recent issues that have been published by The Fourth Wheel on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Fourth Wheel have?

    To see how many people subscribe to The Fourth Wheel, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Fourth Wheel?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Fourth Wheel as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Fourth Wheel?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Fourth Wheel using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Fourth Wheel?

    Scroll up to where it says Related Newsletters to see other publications like The Fourth Wheel. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Fourth Wheel?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.