It’s been a minute. Our last news edition went out September 3, and the Summit consumed most of our attention between then and now. So this one catches up on the...

18 days ago

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Paid Search 101 For Lenders

Ross Cohen has run paid search from a few different seats: COO at New York Life, media-buying client at FrontPoint, and hands-on operator at Greenlight (a legal services marketplace I co-founded with him in the COVID era).

And when I say h...

24 days ago

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Cash Flow Data Just Moved Up the Funnel

Hi Toaster Readers,

Today’s piece is a sponsored deep dive. The sponsor provides valuable input, but we write, research, and edit the piece, and it’s an honest reflection of our thoughts on the topic.

Today’s essay adds a layer to a piece...

a month ago

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How LLMs Have (Or Haven't) Changed Affiliate Marketing For Lenders

Nicky Senyard has been doing digital acquisition since before Facebook existed, and she’s seen every wave: web, social, mobile, and now what we’re calling the LLM era.

She started in 2002, built and exited her first affiliate tech company,...

a month ago

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Carlos Caro

Fintech executive based in Washington, D.C. Founder of The Free Toaster Newsletter and Founder of New Market Growth, a marketing agency for lenders.

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