The Free Toaster
Carlos Caro, Toaster MediaCurated news, insights, and interviews for fintech marketers, delivered in less than 7 minutes per week.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 8 | Founded | a year ago | Last Issue | 10 months ago |
| Active | |||||
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thefreetoaster.comLatest Issues
The AI Finfluencers Are Coming
If you want a look into marketing-geek anxiety, go grab a coffee with a fintech lending CMO and ask about their distribution channels. Listen long enough, and many will quietly admit their growth is closely tied to the affiliate marketplace...
Fintech Marketing News: March 12, 2025
A new report from the Federal Reserve Bank of New York breaks down why credit card interest rates are "so high"—averaging 23%—and how banks profit from them. Despite default rates of about 5%, banks earn an impressive 6.8% return on assets...
Fintech Marketing News: March 5, 2025
Exclusive Interview
Monevo CEO Shares How To Get Better Leads from Publishers
It should be no surprise to the Toaster community that TransUnion is making moves in the direct-to-consumer credit space. Especially with their planned acquis...
How New Balance's CMO Turned Around A 15-Year Decline
Reposted from www.thefreetoaster.com on Dec 16, 2024.
TL;DR - For 15 years, New Balance watched its revenues decline. Consumers saw its sneakers as “dad shoes”—safe, comfortable, but uncool. Traditional direct-response marketing wasn’t r...
Congruence: What is it and why should you care?
Reposted from www.thefreetoaster.com on Nov 22, 2024.
TL;DR - Aligning your messaging from your ad, to your landing page, to your final conversion steps creates lift in your marketing funnel, reducing your CACs and increasing your custom...
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Authors
The writers behind this newsletter.
Fintech executive based in Washington, D.C. Founder of The Free Toaster Newsletter and Founder of New Market Growth, a marketing agency for lenders.
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