The BIG Idea Future Report
Bill Bishop, Luci GabelThis SubStack newsletter explains how to get more great customers and make bigger sales using Bill Bishop's BIG Idea Marketing Success System.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 80 | Subscribers | Read | bigideafuture.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How To Escape The Product-First Trap
A few years ago I gave a talk to about 300 people at Johnson & Johnson. Basically the entire Canadian company was in the room. I got up and started walking them through something I call The Product-First Trap.
Your Technology Is No Longer Your Moat
A year ago, a new client of mine told me he had spent $2 million building a custom software platform for his industry. Took his team eighteen months. Last week, a kid with a laptop and Claude replicated about 80% of it in a weekend.
You have five human superpowers that robots & AI don’t have & never will
I spent a long time trying to figure out what makes humans irreplaceable. I concluded that human beings have five superpowers that will never be replaced by AI and robots.
Going Beyond Basketballs: The Company That Stopped Just Selling Its Product and Grew 1,000%
Imagine you run one of the top five basketball manufacturers in the world. Your product is solid. Your brand has history. But sales are flat, margins are shrinking, and cheaper competitors from overseas are flooding your market with knockof...
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Authors
The writers behind this newsletter.
CEO of The BIG Idea Company. We are future business builders. I wrote How To Sell A Lobster, The New Factory Thinker and Dancing With Robots.
Integrative leadership coach, speaker and author of Eat to Lead. Sharing science-backed insights for leaders who want lasting energy, clarity, and performance in body, brain, and business.
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