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The Gen Zer is a publication from the minds at Thred Media. Subscribe for weekly insights into the world of Gen Z and youth culture✨

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Issues98Founded2 years agoLast Issue7 days ago
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Latest Issues

Why Gen Z is rejecting perfection (and Steven Bartlett)

Credit: Steven Bartlett/Thred

Self-proclaimed business mogul Steven Bartlett has faced ridicule in recent weeks for lamenting his decision to have several glasses of wine. It’s a sign that Gen Z and social media might be starting to reje...

7 days ago
2

If Gen Z drink less, why are Buzzballz booming?

Credit: Thred/Buzzballz

The colourful cocktails known as Buzzballz have exploded in popularity over the past few years, appealing mostly to Gen Z. Not without controversy, these pre-mixed drinks run counter to research suggesting young p...

14 days ago
6
1

The ‘bedroom generation’: is Gen Z being pushed out of work?

Credit: Thred

Having entered work during a pandemic, locked at home, Gen Z’s perception of office culture is entirely different from that of their older colleagues. With greater mental health needs and shifting personal priorities, bosse...

21 days ago
5

Wait…is everything a stealth marketing campaign?

Credit: Thred

An investigation by Vulture has claimed that underground agencies, often living on closed platforms like Discord, are paying ordinary people to post clips and create artificial hype around everything from Justin Bieber to s...

a month ago
5

Have Gen Z killed the corporate ladder?

Credit: Thred

Gen Z have watched their parents and older colleagues hustle, burn out, and still remain in financial turmoil. Now, with their prospects being threatened by AI, is it any wonder they’re ditching the corporate ladder entirel...

a month ago
7
1

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  • Thred Media
  • Charlie Coombs

    \ud83d\udda4\ud83e\udd18\ud83c\udffb 30 | Bristol | Lead writer for Thred Media's 'The Gen Zer' newsletter. I also occasionally write for my own blog!

  • Jamie Watts

    I whinge a lot. Read if you want

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