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The Gen Zer is a publication from the minds at Thred Media. Subscribe for weekly insights into the world of Gen Z and youth culture✨

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Substack
PricingOnly free issuesPublishesWeekly
Issues108Founded2 years agoLast Issue9 hours ago
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Latest Issues

Does ‘nickel-and-diming’ make Gen Z stingy?

Credit: Thred

After a delayed train you rock up later than your pals to the bar, and see everyone is already tucking into posh burgers with added Canadian bacon. Having had a hearty breakfast, you opt for a handful of mozzarella sticks and...

9 hours ago
1

Studying the social media spectacle of a solar eclipse

Credit: Thred/Shutterstock

A major solar eclipse set social media ablaze this week, as Europeans geared up for a ‘once-in-a-generation’ celestial event. Opinions were mixed, with some left disappointed. Has everything become pre-packaged...

7 days ago
5

Why is Gen Z fixated on… frozen yoghurt?

Credit: Thred

Frozen yoghurt has been rebranded on TikTok as a luxury ‘wellness’ food. Its newfound popularity reflects Gen Z’s spending habits and growing appetite for premium experiences beyond boozy pubs.


Frozen yoghurt is mak...

14 days ago
4

TikTok finally admits it has an ‘AI slop’ problem

Credit: Thred

After years of churning out new tools as fast as possible, it seems TikTok has recognised it has an ‘AI slop’ problem. The company has announced new measures to detect automated content, with options to filter and prioritis...

22 days ago
4
1

Why FIFA embraced IShowSpeed at the World Cup

Credit: ET Now/Thred

Gen Z streaming star IShowSpeed performed at this year’s World Cup final, marking a major shift in mainstream media; online creators have become so influential that they’re impossible to ignore, especially if legacy...

a month ago
5

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  • Thred Media
  • Charlie Coombs

    \ud83d\udda4\ud83e\udd18\ud83c\udffb 30 | Bristol | Lead writer for Thred Media's 'The Gen Zer' newsletter. I also occasionally write for my own blog!

  • Jamie Watts

    I whinge a lot. Read if you want

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