The Gen Zer
Thred Media, Charlie Coombs, Jamie WattsThe Gen Zer is a publication from the minds at Thred Media. Subscribe for weekly insights into the world of Gen Z and youth culture✨
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 106 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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thegenzer.substack.comLatest Issues
Why is Gen Z fixated on… frozen yoghurt?
Credit: Thred
Frozen yoghurt has been rebranded on TikTok as a luxury ‘wellness’ food. Its newfound popularity reflects Gen Z’s spending habits and growing appetite for premium experiences beyond boozy pubs.
Frozen yoghurt is mak...
TikTok finally admits it has an ‘AI slop’ problem
Credit: Thred
After years of churning out new tools as fast as possible, it seems TikTok has recognised it has an ‘AI slop’ problem. The company has announced new measures to detect automated content, with options to filter and prioritis...
Why FIFA embraced IShowSpeed at the World Cup
Credit: ET Now/Thred
Gen Z streaming star IShowSpeed performed at this year’s World Cup final, marking a major shift in mainstream media; online creators have become so influential that they’re impossible to ignore, especially if legacy...
Gen Z worries about misinformation on social media. Why can’t they leave?
Credit: Thred
Research shows that almost 80% of Gen Z are worried about misinformation, yet most still spend at least 2.5 hours per day on social media. What’s keeping everyone glued to the algorithm?
By now, we’re probably all a...
Wimbledon bets on influencers to reach Gen Z
Credit: Thred
Wimbledon is aggressively targeting influencers to try and draw in younger crowds. With demand now surging, the tournament is at risk of losing its authenticity for the sake of the algorithm. Is this a common pitfall of Gen...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
\ud83d\udda4\ud83e\udd18\ud83c\udffb 30 | Bristol | Lead writer for Thred Media's 'The Gen Zer' newsletter. I also occasionally write for my own blog!
I whinge a lot. Read if you want
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