The Harperverse
Daniel Harper, Marie-Theres CarlI write about how films are marketed, and how stories grow into cultural ecosystems beyond the screen.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 105 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||
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theharperverse.substack.comLatest Issues
The End of Oak Street: The Marketing & Media Playbook
The End of Oak Street | TMDB
Okay, let’s just get this out the way immediately, because I know a good chunk of you clicked purely for it: yes, this is the post where I talk about the AI dog video. We’ll get there, I promise - it’s genuinel...
Toy Story 5: Keeping the Toys (story) Alive
Toy Story 5 | TMDB
There are very few film franchises that can make the passage of time feel quite as tangible as Toy Story.
When the first film arrived in 1995, its central premise was wonderfully simple: what happens when the toys come...
Pixar's 40-Year Franchise Legacy
Monthsssss ago now, I found myself sitting in on the Pixar: A Celebration of 40 Years of Disney and Pixar’s Toy Story panel. And, honestly, I didn’t quite know what I was going to get from it.
I’d gone in with my marketing and transmedia b...
How Do You Sell "Sheep Solve a Murder"?
The Sheep Detectives | TMDB
If I asked you what The Sheep Detectives was, I’d probably get one of two responses: “no clue buddy” or “The Sheep Detectives is a 2026 mystery comedy-drama film directed by Kyle Balda and written by Craig Mazin...
Masters of the Universe (2026): The Marketing & Media Playbook
Masters of the Universe | TMDB
In June, Masters of the Universe made its way back onto the big screen, and honestly it’s one of those relaunches I went into with genuinely no prior attachment, because unlike my Dad, I’d never watched the c...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Entertainment Marketing, Transmedia Storytelling, and making sense of both for you!
film critic helping you watch better, not more, through honest takes on film and TV
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