The Harperverse
Daniel Harper, Marie-Theres CarlI write about how films are marketed, and how stories grow into cultural ecosystems beyond the screen.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 101 | Founded | 2 years ago | Last Issue | 2 days ago |
| Active | |||||
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theharperverse.substack.comLatest Issues
Masters of the Universe (2026): The Marketing & Media Playbook
Masters of the Universe | TMDB
In June, Masters of the Universe made its way back onto the big screen, and honestly it’s one of those relaunches I went into with genuinely no prior attachment, because unlike my Dad, I’d never watched the c...
They Will Kill You: The Horror-Comedy That Couldn't Decide What It Was Selling
They Will Kill You | TMDB
Hey again, this week I’ve lined up another Quick Take as I’ve recently cameback from my holiday to Italy, but it’s still a fun one!
Given I recently watched They Will Kill You on HBO Max, and how well the quicker...
Evil Dead Burn
Evil Dead Burn came and went, and I think it’s worth digging into because the campaign genuinely had more going on under the hood than the box office numbers have let on. This is yet another Documentary Report, not a full playbook breakdown...
Moana 2026
TMDB
Right, so this one’s a bit different from a Backrooms and Superman post.
Where those pieces were playbooks - “here’s how you do it” breakdowns of campaigns firing on every cylinder - this one’s a documentary report. Whilst Moa...
Welcome to The Harperverse (Properly This Time)
The Harperverse is turning 2 years old!
Which as you can imagine I’m very happy about, because not only is this an achievement in itself given I’ve not been this consistent with a passion project/hobby, since I road stunt scooters over a d...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Harperverse.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Entertainment Marketing, Transmedia Storytelling, and making sense of both for you!
film critic helping you watch better, not more, through honest takes on film and TV
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