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I write about how films are marketed, and how stories grow into cultural ecosystems beyond the screen.

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PricingOnly free issuesPublishesWeekly
Issues95Founded2 years agoLast Issue26 hours ago
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Latest Issues

The Mandalorian and Grogu

The Mandalorian and Grogu | TMDB

The Mandalorian and Grogu is, when you strip it all back, a side story.

Not a saga film. Not a universe-shaker.

A self-contained adventure that lives in the margins of the wider Star Wars timeline.

And y...

26 hours ago

The Devil Wears Prada 2

Okay so, this one’s been a long time coming, and honestly I kept pushing the deadline back on myself because every week I’d find three more brand partnerships I hadn’t logged yet!

Tiffany & Co showed up after I thought I was done. So did t...

7 days ago
6

Mortal Kombat II

I’ve been sitting on this one for weeks now, purely because there’s just so much to it. Mortal Kombat II released back in May, and between the WWE crossovers, the car cut clean in half in Toronto, and a dragon billboard with an LED backdrop...

14 days ago
6
3

Backrooms

TMDB Backdrops

There’s something genuinely unusual about the Backrooms story.

Not the film itself - though I have thoughts on that too - but the entire arc of what it is, where it came from, and how a 20-year-old from the internet ended u...

23 days ago
8
3

Peaky Blinders: The Immortal Man

Peaky Blinders: The Immortal Man | TMDB

There’s something genuinely surreal about watching a show you grew up binging on Netflix - slightly too young and slightly too aware of how cool it was - graduate all the way into a 112-minute featur...

a month ago
3

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Authors

The writers behind this newsletter.

  • Daniel Harper

    Entertainment Marketing, Transmedia Storytelling, and making sense of both for you!

  • Marie-Theres Carl

    film critic helping you watch better, not more, through honest takes on film and TV

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