The Harperverse
Daniel Harper, Marie-Theres CarlI write about how films are marketed, and how stories grow into cultural ecosystems beyond the screen.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 98 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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theharperverse.substack.comLatest Issues
Moana 2026
TMDB
Right, so this one’s a bit different from a Backrooms and Superman post.
Where those pieces were playbooks - “here’s how you do it” breakdowns of campaigns firing on every cylinder - this one’s a documentary report. Whilst Moa...
Welcome to The Harperverse (Properly This Time)
The Harperverse is turning 2 years old!
Which as you can imagine I’m very happy about, because not only is this an achievement in itself given I’ve not been this consistent with a passion project/hobby, since I road stunt scooters over a d...
Scary Movie (2026)
Scary Movie | TMDB
Okay, so I did not expect to spend a week researching a Ghostface-branded cannabis vaporizer for this newsletter, but here we are, and honestly I’ve had worse weeks lol.
Twenty-six years after Shorty, Ray, Cindy and Bre...
The Mandalorian and Grogu
The Mandalorian and Grogu | TMDB
The Mandalorian and Grogu is, when you strip it all back, a side story.
Not a saga film. Not a universe-shaker.
A self-contained adventure that lives in the margins of the wider Star Wars timeline.
And y...
The Devil Wears Prada 2
Okay so, this one’s been a long time coming, and honestly I kept pushing the deadline back on myself because every week I’d find three more brand partnerships I hadn’t logged yet!
Tiffany & Co showed up after I thought I was done. So did t...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Harperverse.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Entertainment Marketing, Transmedia Storytelling, and making sense of both for you!
film critic helping you watch better, not more, through honest takes on film and TV
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