The Harperverse
Daniel Harper, Marie-Theres CarlI write about how films are marketed, and how stories grow into cultural ecosystems beyond the screen.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 92 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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theharperverse.substack.comLatest Issues
Backrooms
TMDB Backdrops
There’s something genuinely unusual about the Backrooms story.
Not the film itself - though I have thoughts on that too - but the entire arc of what it is, where it came from, and how a 20-year-old from the internet ended u...
Peaky Blinders: The Immortal Man
Peaky Blinders: The Immortal Man | TMDB
There’s something genuinely surreal about watching a show you grew up binging on Netflix - slightly too young and slightly too aware of how cool it was - graduate all the way into a 112-minute featur...
Project Hail Mary: The Marketing & Media Playbook
Project Hail Mary | TMDB
There’s a phrase that gets thrown around in sport - and apparently in Hollywood - called a Hail Mary. The desperate, end-of-game throw into the end zone with no guarantee anyone’s catching it. You do it because you...
Daredevil: Born Again
Daredevil: Born Again | TMDB
This post is technically about Season 2 of Daredevil: Born Again. But to really understand what Disney+ and Marvel Television pulled off this year, we need to go back a bit because the campaign for Season 2 did...
Shrek at 25
TMDB
Twenty-five years ago, DreamWorks released an animated film about an antisocial green ogre who just wanted everyone to get off his lawn.
That film went on to win the first-ever Academy Award for Best Animated Feature, spawn one of an...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Harperverse.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Entertainment Marketing, Transmedia Storytelling, and making sense of both for you!
film critic helping you watch better, not more, through honest takes on film and TV
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