The Harperverse
Daniel HarperI write about how films are marketed, and how stories grow into cultural ecosystems beyond the screen.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 89 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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theharperverse.substack.comLatest Issues
Daredevil: Born Again
Daredevil: Born Again | TMDB
This post is technically about Season 2 of Daredevil: Born Again. But to really understand what Disney+ and Marvel Television pulled off this year, we need to go back a bit because the campaign for Season 2 did...
Shrek at 25
TMDB
Twenty-five years ago, DreamWorks released an animated film about an antisocial green ogre who just wanted everyone to get off his lawn.
That film went on to win the first-ever Academy Award for Best Animated Feature, spawn one of an...
The Drama
There’s a moment in every A24 release cycle where you stop and think, okay, they’ve done it again.
With The Drama, that moment came slightly differently for everyone.
For most audiences, it was sitting in a cinema and realising the film t...
Lee Cronin's The Mummy
There’s a moment in a Brandon Davis interview where Lee Cronin is asked, directly, why on earth his film is called The Mummy. His answer tells you everything about the campaign that surrounded it.
“In simple terms, now I have your attentio...
"Wuthering Heights"
‘Wuthering Heights’ Billboards Randomly Spread Across London, NYC and L.A.
I want to start with the billboards.
Because before Emerald Fennell’s “Wuthering Heights” had a trailer, a release date confirmed in public conversation, or a sing...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Harperverse.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Entertainment Marketing, Transmedia Storytelling, and making sense of both for you!
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