The Immersion Blender
Jonas LarsenMusings and Insights on the Rise (and Reality) of IP-Based Immersive Entertainment
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 2 years ago | Last Issue | 21 days ago |
| Active | |||||
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jonaslarsen.substack.comLatest Issues
The Traitors, the Faithful, and the Repeatability Problem
Most immersive experiences are one-and-done. Maybe you go twice if it’s really good.
That’s the real truth nobody puts in a pitch deck. You build the thing. People come once. They tell their friends. Their friends come once. Then you’ve bu...
What Happened to Barbie's Dreamfest?
Barbie’s dream house walkthrough experience in Ft. Lauderdale, Florida.
Last weekend, Barbie’s Dreamfest opened at the Broward Convention Center in Fort Lauderdale. It was billed as the ultimate Barbie fan event. Three days of pink dresses...
What I Learned Inside The Balloon Museum
My wife, Teresa, and I, splashing around the ball pit at the Balloon Museum.
This is part two in a three-part series about the business of immersive entertainment. Part one, “It’s a Rich Man’s World,” looked at the infrastructure challenge...
It's a Rich Man's World...
The Swedish avatars hard at work on the ABBA Voyage experience in London.
This is the first in a three-part series about the business of immersive entertainment.
I was scrounging around the internet when I found a clip on YouTube from ABB...
We're Definitely Not in Kansas Anymore
Last week I spent a few days in Las Vegas. It was half business trip, half immersive experience overload. I saw so many cool immersive experiences that it nearly broke my mind. I’m still processing all of it, and I’ll write more in the week...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Immersion Blender.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Jonas Larsen is an entertainment executive and producer, most recently EVP & Co-Head of Original Programming at Comedy Central. With 20+ years across TV, live events, and IP, he now focuses on immersive and live entertainment.
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