The Impressionist Co.
Alexandra RabbitteMusings about culture, fashion & marketing- over a decade of working with brands & chronically online so you don't have to be
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 9 months ago | Last Issue | 3 months ago |
| Active | |||||
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theimpressionist.substack.comLatest Issues
My social media predictions for brands for 2026
My Predictions for Brands on Social Media in 2026
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Multiple brand pages / brand finstas
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Collab posts only
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Brand Substacks
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In-house brand comedians
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Platform feature maxxing
Multiple Brand Pages & Br...
The different approaches to influencer marketing
One of the questions I get asked possibly the most, is what the influencer strategy should be. It’s such a loaded question that depends on the brand, the product, the brand life stage, the budget, and many other things.
This chart is perh...
The new influencer tech stack
Gone are the days of influencers sitting back waiting for brand deals, and of brands sitting back watching 1 macro creator drive all of their sales.
We’re in the MARKETPLACE era!
When I first discovered influencer marketplaces it was alw...
I invented Post-Its
The Return of long form content- we keep seeing more signs of it, and with TikTok ending its creator fund to focus on a new monetization method, called The Creativity Program. This one that requires videos to be over a minute long and crea...
Luxury Social Media: A Case Study on Hermes
I’m thrilled to be writing this as it combines two of my worlds, luxury fashion & social media.
The relationship between social media and high fashion has always been nuanced- on the one hand, I don’t think social media would be what it i...
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Authors
The writers behind this newsletter.
Musings about culture, fashion & marketing- 15+ years of working with brands
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