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Normal 40 Magazine

Lon Stroschein
Tens of paid subscribers

For four years, elite performers have told a stranger the truth. Executives, physicians, founders, attorneys. Things they’ve never said to their spouse, or even themselves. That stranger was me. These are their stories.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues59Foundeda year agoLast Issue17 days ago
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Latest Issues

Normal 40 Magazine: Who Checks On You?

THE SUNDAY RAMBLE

Four years ago I hit “join meeting” with a stranger named Jeff Donaldson.

If you had lined up a hundred people and asked me to point to the one carrying the most, Jeff is the last one I would have picked. Warm. Put t...

17 days ago
11

Not Vacation Mode.

Four years ago, Matt and I had never met.

Today he’s a friend. He’s walked through Vintage. He’s led Insider calls. He’s stood out at the ranch in South Dakota with me, watching the light go long across the prairie and talking about the th...

24 days ago
15
2

The Native Prairie: A Story from the Bluff on Preacher's Run

There’s a bluff on our family’s land in South Dakota that I’ve known my whole life.

For most of that life, it was just a place to work. A place to mend fence. A place to put the cows. A place, on occasion, to put up hay. A place that stood...

a month ago
6

Who Did You Stop Becoming?

The world rewarded the person you became. What happened to the one who was still curious?

When was the last time you did something that genuinely surprised the people who know you best?

a month ago
12
Paid

The Cost of Being Reliable

What happens when everyone depends on you... except you

There is a compliment you’ve probably received hundreds of times.

a month ago
13
Paid

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  • Lon Stroschein

    A weekly manifesto for elite performers standing at the bitter edge of their old life. My mission is to release ...The Inevitable You.

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