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The Inevitable™ from Normal 40

Lon Stroschein

It’s not content. It’s a confrontation. A signal from the edge of change—a call from the inevitable work still inside you. For those done waiting on legacy and are ready to act on it. This is your Normal 40 moment; take it.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues53Foundeda year agoLast Issue12 days ago
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Artwork for The Inevitable™ from Normal 40

Latest Issues

The Story or The Excuse

One of my favorite questions to ask people is deceptively simple.

“What do you want?”

Not what do you do.

Not what are your goals.

Not what are you working on.

What do you want?

It’s amazing how often the room changes when that questi...

12 days ago
9

The Auction of a Lifetime

There is a conversation you’ve probably had dozens of times.

You sit across from a manager, an executive, a compensation committee, or maybe just a screen displaying numbers in a portal. There is a discussion about performance, contributio...

16 days ago
11

The Corporate Trauma Nobody Talks About

The thing exhausting you may not be burnout. It may be years of conditioning disguised as success.

I think we’ve misunderstood what’s happening to high performers.

a month ago
15
2
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Your Image Is Successful But Your Identity Is Suffocating.

The longer you perform a version of yourself that no longer fits, the heavier success begins to feel.

There’s a moment that happens to a lot of successful people that is incredibly difficult to explain.

a month ago
9
1
Paid

You Didn’t Choose This Life. You Inherited It.

The life you built wasn’t wrong. It just may not fit you anymore.

There’s a version of this story that sounds responsible.

2 months ago
17
Paid

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  • Lon Stroschein

    A weekly manifesto for elite performers standing at the bitter edge of their old life. My mission is to release ...The Inevitable You.

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