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How Culture Creates Value

Neysa

Subscribe to get the Luxury Brand Playbook

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues90Foundeda year agoLast Issue6 days ago
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Latest Issues

Why Is It So Hard To Market To Black Women?

The VP of Marketing of The Lip Bar made an ‘oops’ and said the brand would be reaching audiences beyond Black Women to make up for lost revenue during the Target boycott.

The internet didn’t like that and the brand has been under fire. Mel...

6 days ago
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Luxury Branding - What You Can Learn From Cécred

Cécred is one of the most expensive hair care brands that launched in Ulta over the last few years. It would be easy to assume that Beyoncé’s winning streak and fan base made their launch a success and rise to a 600 million evaluation inevi...

12 days ago
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How to get ROI from your content

Making content that’s actually worth it is one of the most confusing things to take on. Even fortune 500 companies struggle to understand what kind of content they need to be making. They’re paying creative strategists multiple six figures...

20 days ago
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I ordered caviar service at 21 years old

I’m the girl who orders the caviar service even though I was making $300 a week waiting tables as a 21-year-old.

One day, the manager came up to me and asked me if I was a nepo-baby. He said “Are you rich? Do your parents pay for your lif...

a month ago
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Bentley - A Case Study On Premium Pricing

Hi friends,

This week, I changed the name of the newsletter to reflect what I’ve been building with my platform - How Culture Creates Value.

I created a space to study the elements of a premium brand and dissect how their pricing is a no-...

a month ago

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  • Neysa

    How Culture Creates Value

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