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Artwork for The Insumer Model

The Insumer Model

Douglas C Borthwick, Old Men, New Money

The Insumer Model explores the revolutionary paradigm where customers become equity stakeholders through SEC-compliant tokenized ownership, transforming transactions into partnerships that align customer loyalty with business growth.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues44SubscribersRead insumermodel.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Why Your Amazon Stock Doesn’t Get You Prime Benefits

The strange disconnect between owning companies and using their products, and the blockchain solution that finally fixes it

2 months ago
2
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Unleashing Consumer Empowerment

Introduction

2 months ago
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Why Solana Powers The Insumer Model™

The future of consumer engagement isn’t about loyalty points or discounts — it’s about genuine ownership. The “Insumer Model™” represents a fundamental shift in how businesses can transform their customers from passive consumers into active...

2 months ago
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Why I'm All-In on Solana

## Let's cut to the chase. I believe Solana will become the dominant smart contract platform of the next decade, and I'm putting my reputation on the line to say it. Not might become. Will become.

3 months ago
2
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Authors

The writers behind this newsletter.

  • Douglas C Borthwick

    Blockchain and Crypto pioneer. Interest in security tokens and tokenization.

  • Old Men, New Money

    Three finance veterans decode blockchain and digital securities for traditional investors. Where Wall Street wisdom meets crypto innovation.

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