The Insumer Model™
Douglas C Borthwick, The Insumer Model™How blockchain ownership is unlocking real-world discounts for token holders and new customers for businesses.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 55 | Subscribers | Read | insumermodel.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
5 Ways to Give Your Token Holders Real-World Utility
Every token project promises utility. Very few deliver it in a way holders can feel in their daily lives. Token-gated commerce gives project founders a concrete, deployable way to reward holders with real-world discounts — no smart contract...
Token-Gated Discounts vs Loyalty Programs: What Actually Wins?
You’re spending $200/month on a loyalty program that 80% of your customers ignore. Token-gated discounts tap into existing communities of millions, cost pennies per interaction, and come with a built-in marketing army. Here’s the honest com...
How Businesses Can Attract NFT Holders as Customers
NFT holders are some of the most affluent, community-driven consumers in the world. They’re actively seeking real-world experiences tied to their digital identity. Token-gated discounts let any business tap into these communities without ac...
What Can I Do With My NFTs Besides Hold Them?
You spent hundreds or thousands on an NFT. It sits in your wallet. You set it as your profile picture. You joined the Discord. Now what? A growing infrastructure of token-gated commerce means your NFT can now unlock real-world discounts at ...
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Authors
The writers behind this newsletter.
Blockchain and Crypto pioneer. Interest in security tokens and tokenization.
How blockchain ownership is unlocking real-world discounts for token holders and new customers for businesses.
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