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The Journal of Human-Centric Marketing

Liz Lathan, CMP

Empathetic and authentic marketing in an ever-more-digital world.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues4Founded6 years agoLast Issue5 years ago
Active

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humancentric.substack.com
Artwork for The Journal of Human-Centric Marketing

Latest Issues

The basic human emotions and how to use them in events (virtual and in-person)

As we design the research study seeking to measure the impact of shared experiences on pipeline and revenue generation, we've learned so much about human emotions.... but what stood out to us most was that of the core human emotions, the ma...

5 years ago
1

The ROI of EQ within your company

The word "emotion" used to have no place in a business setting. It was a term used to describe inappropriate crying or outbursts of anger by employees on the job. Showing emotions at work was deemed unprofessional as it was positioned as di...

5 years ago

Unmute.

A friend of mine posted to her Facebook page after Thanksgiving that she had been battling with COVID. She lost her sense of taste and smell for a while, making everything seem bland. She said that’s what COVID does - it makes everything bl...

5 years ago

Empathetic and authentic marketing in an ever-more-digital world.

Welcome to The Journal of Human-Centric Marketing, produced by Haute Dokimazo with curated content from participants of CONVO 2021.

Sign up now so you don’t miss the first issue.

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In the meantime, tell your friends!

6 years ago

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  • Liz Lathan, CMP

    Marketing professional, Return on Emotion expert, event marketer.

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