The Lacquered Lens
The business behind fashion’s creative world. Research, strategy & tools for emerging fashion brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 4 | Founded | 2 months ago | Last Issue | 22 days ago |
| Active | |||||
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thelacqueredlens.substack.comLatest Issues
Beauty Is a Dangerous Way to Judge a Collection
Editorial collage by The Lacquered Lens, featuring selected imagery
I think fashion has a slightly unfair relationship with beauty.
We see a beautiful collection and immediately assume something must have gone right. The clothes are good....
Can Versace Stay Versace Without Donatella?
For most people, Donatella Versace stepping away from the creative direction of Versace became a conversation about aesthetics. Would the collections feel different? Would the house lose its identity? Would people still recognise Versace wi...
For the love of fashion, stop doing these if you want a profitable brand
There’s a version of fashion most people see from the outside; design, branding, aesthetics, launch content, moodboards.
And then there’s the part that actually decides whether a brand survives.
Most people don’t realise how early financi...
Why I’m Writing About the Side of Fashion Nobody Talks About
I almost pursued fashion design.
For the longest time, I thought that was where I’d end up. I’ve always been drawn to creative work; writing, editing, branding, visual storytelling... fashion just felt like the natural place for all of it...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Breaking down how creative decisions shape profitable fashion brands
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