The Ledger
Lavanya MohanThe Ledger is a newsletter that gets personal with finance. I hope you enjoy reading it as much as I enjoy writing it.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 6 years ago | Last Issue | 15 days ago |
| Active | |||||
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lavsmohan.substack.comLatest Issues
Is it an investment? Or is it just expensive?
A confession: I’m a hater. I hate many things. But there are very few things I hate more right now than referring to everything to under the sun - from skincare serums to silk scarves to sneakers to handbags - as an investment.
No.
An i...
Personal Finance Is Not Quantum Physics
Last week, I was invited to IIT Madras as an expert to speak to the women’s forum about personal finance. In a way I was living out a very indulgent fantasy I had as an 11th standard commerce student - I was in IIT, India’s premier scientif...
Never Believe The Nice Man
I’m a chartered accountant. I’ve spent the better part of the last five years working in insurance, close enough to know how these products get priced, how they get sold, and more importantly, mis-sold. I understand every ‘gotcha’ trick in...
Bad Tourists
Much has been said about the Indian tourist lately. We’re too loud, too crass, too fond of dancing in public places and we don’t spend. I disagree on 3 of 4 counts. I don’t think it’s right to paint such a diverse group of people with a sin...
Mass Psychosis
I recently read on X that HYROX is some kind of “mass psychosis”.
After all, why else would perfectly capable adults spend on a Rs. 9000/- ticket, flights to and from Bengaluru, two nights’ stay at a hotel, and let’s not forget months of t...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Ledger.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I think about money. Like, a lot.
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