Smart takes on the business of sport.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 90 | Founded | 6 years ago | Last Issue | 7 days ago |
| Active | |||||
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thelongplay.substack.comLatest Issues
⚽ September 2026- A Wild Month in the Business of Football
Firstly, welcome to everyone who is new here.
This week, more people subscribed to The Long Play than in any other week since I started writing it.
And the reason for that is a little different to normal.
Last week, I released a video on...
Premier League Sponsorship Revenue Rises 8% Despite front-of-shirt Gambling Ban
Hey guys,
Welcome to the 7,131 of you receiving this week’s newsletter.
Before we get going, a little housekeeping.
My latest Off the Pitch episode with Robbie Lyle is now available on Spotify.
So if you’re more of a Spotify person than...
😩The `extremely `expensive Collapse of LIV Golf
A bit of good news to start this week.
I’m finally home.
After 54 consecutive days living in hospitals, recovering from the stroke I suffered in July, I’ve now been discharged and can continue my rehabilitation from home.
I also just wan...
⚽ Inside Robbie Lyle’s Multi-Million Pound AFTV Empire
Episode 2 of Off The Pitch is now live, and I sat down with Robbie to understand how a building surveyor with a camera outside the Emirates turned AFTV into one of the most influential fan media businesses in football.
Today, AFTV has almo...
💰 How Robbie Lyle Built AFTV Into a Million-Pound Business
Morning. Happy Monday to you. This conversation feels like an age ago, but earlier this year, before my brain haemorrhage, before I spent time in hospital, before Arsenal won the league, I sat down with Robbie Lyle, a man I truly admire....
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Smart takes on the business of sport.
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