The Long Play
Jordan MacauleySmart takes on the business of sport.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 78 | Founded | 5 years ago | Last Issue | 15 days ago |
| Active | |||||
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thelongplay.substack.comLatest Issues
🥇The Olympics Has Entered The Athlete Pay Debate
Over the last month, there’s been one theme running through almost everything I’ve covered.
UFC fighters think they’re underpaid. Tennis players think they’re underpaid.
Olympic athletes have been the exact same for years.
Traditionally...
🎾 Novak Djokovic Tried... and Failed to Change Tennis
Novak Djokovic's attempt to unite professional tennis never took off. Five years later, the rest of the sport is beginning to ask the same questions he was asking back then.
For the past few weeks, I’ve been talking a lot about athlete pay...
🏏 Ben Stokes Most Lucrative Chapter Starts Now
The past year has been a nightmare for English Cricket.
England’s performances have dipped, Ben Stokes himself has battled injuries and his final Test yesterday at Trent Bridge felt strangely symbolic. Announcing his retirement during the...
🧠 Gareth Bale's New Business Is Bigger Than Football
The last week has been a busy one for TLP.
My most recent video looked at fighter pay in the UFC and the business model that has helped Dana White build one of the most profitable organisations in sport. It’s one of those topics that seems...
🎲 A Football Club Spent €1m on Kalshi to Hedge Relegation
I made this short-form video a few days ago:
In the caption itself I said don’t be surprised if you see some player movement at Stamford Bridge this summer. Less than two days later, this tweet appeared on my timeline:
Even though I told...
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Smart takes on the business of sport.
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