The Long Play
Jordan MacauleySmart takes on the business of sport.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 75 | Founded | 5 years ago | Last Issue | 9 days ago |
| Active | |||||
Read this Newsletter
thelongplay.substack.comLatest Issues
🧠 Gareth Bale's New Business Is Bigger Than Football
The last week has been a busy one for TLP.
My most recent video looked at fighter pay in the UFC and the business model that has helped Dana White build one of the most profitable organisations in sport. It’s one of those topics that seems...
🎲 A Football Club Spent €1m on Kalshi to Hedge Relegation
I made this short-form video a few days ago:
In the caption itself I said don’t be surprised if you see some player movement at Stamford Bridge this summer. Less than two days later, this tweet appeared on my timeline:
Even though I told...
⚽️ The Financial Winners and Losers of the Football Season
The last few weeks have been significant for the TLP platform.
There are now more than 158,000 of you watching on YouTube, 5,000 people have subscribed in the last four weeks.
We recently crossed 20,000 followers on Instagram.
And on Tue...
🏆 Why are World Cup Tickets so Freaking Expensive?
Last week was a pretty important week for The Long Play.
On Monday May 25th I released the first episode of Off The Pitch, a new interview series focused on the business empires of some of the most successful people in sport.
Episode one...
🎤 The Next Chapter Of The Long Play Starts Here
A year ago, I made a video about Eddie Hearn and Matchroom Boxing.
That video was called “How Matchroom Make So Much Money”
A few days after releasing this video, I got an email from a producer at Box to Box Productions.
If you’ve watche...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Long Play.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where The Long Play ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 98 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #167 |
Authors
The writers behind this newsletter.
Smart takes on the business of sport.
Frequently Asked Questions
How can I access the email archive for The Long Play?
You can find recent issues that have been published by The Long Play on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Long Play have?
To see how many people subscribe to The Long Play, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Long Play?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Long Play as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Long Play?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Long Play using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Long Play?
Scroll up to where it says Related Newsletters to see other publications like The Long Play. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Long Play?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.