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amy_coded

Amy Francombe
Tens of paid subscribers

A weekly upload decrypting four codes that program our world: barcodes (consumerism), dress codes (fashion), coding (tech) and codifiers (cultural norms).

Platform
Substack
PricingFreemiumPublishesWeekly
Issues36Founded2 years agoLast Issue2 days ago
Active

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amycoded.substack.com
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Latest Issues

“A room full of any one type of person is not a party; it’s a conference. And nobody fucking likes conferences”

There’s been a lot of chatter about the death of expertise, largely centred around the fact that there’s so many people making surface level videos on tips, tricks, how-tos, here’s-what-you-need-to-knows, and here’s-what’s-coming-ups. That...

2 days ago
22

“If mass culture runs on conflict, then the only real counterculture left is love”

When I was asked to write about “How rage bait became all the rage” for Vogue Business, all I could think about was something said to GQ last November:

“If mass culture runs on conflict, then the only real counterculture left is love.”

W...

15 days ago
51
5

LARPing your way in

I’ve written about (and occasionally drunk) the Kool-Aid of a lot of different ways to flex online. Having witnessed firsthand the hype and die cycles of logomania, quiet luxury, microtrends and Labubus, I’ve largely resigned from chasing t...

a month ago
78
10

Do I have your attention?

Two years ago, I spent eight months on a book proposal that didn’t sell, in part, because I didn’t have a large enough following on social media. Since then, I’ve made a conscious effort to enter the attention economy, which has meant figur...

2 months ago
142
24

Is Cannes Lions the new fashion week?

At first, I thought people were only making the comparison because Cannes Lions and men’s Paris fashion week happened to fall on the same week. Or because it shares a postcode with the Cannes Film Festival, people had decided it had somehow...

3 months ago
21

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  • Amy Francombe

    Journalist decoding fashion, business, technology and the things everyone will be talking about next. Contributing Editor at Vogue Business

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