The Main Dish
Nil ZachariasFood, culture, and the systems that feed us.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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An Unlikely Case Study in Normalizing Plant-Based Food
My first job in New York City was at DoubleClick, one of the pioneering ad tech companies, which Google acquired in 2008. From there I spent a few years in consulting before joining Right Media, the company that invented the online ad excha...
Momentum Is Not Impact
Photo by Spencer Plouzek on Unsplash
There’s a recent guest piece in AgFunder arguing that most of the obituaries for plant-based meat reach for the wrong cause of death. Depending on who you ask it was taste, or clean-label panic, or the...
The Paradigm Problem
Photo by Iain on Unsplash
A few weeks ago I wrote about the five conditions that need to be present for plant-rich food behaviors to stick. That piece was about what’s missing. This one is about why so many interventions, even good ones, f...
The Five Conditions: A Theory of Change for Plant-Rich Food
By almost every measure, the conditions for plant-rich food adoption have never been better. The products are more convincing, more widely available, and in many categories cheaper than they were five years ago. And yet something is not add...
Are Plant-Meat Hybrids the Pragmatic Bet the Food System Needs?
Image courtesy of Fable Food Co.
Nearly seven years ago, I wrote this piece making the case against blended plant-based meat, and the context matters. Plant-based was in rapid ascent at the time, seemingly an unstoppable force, and my argu...
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Authors
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Nil Zacharias is the founder of Plantega. He writes about food, culture, and the messy reality of trying to change what people eat.
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